Recent Posts by Erin Vaughan

Here are my most recent posts

How to Find Clients That Make You Want to Swipe Right

Let’s face it: when homeowners and contractors match up, the connection can be the beginning of a beautiful relationship. A healthy contracting business should generate about 50% of its leads from repeat customers or referrals, so it pays to woo your clientele the right way. But developing that kind of client/contractor partnership takes work—and it starts by... Continue Reading

With Federal Rebate Extensions, Solar Is Still a Great Investment

Good news, green-thinking homeowners! Solar is here to stay. Even with manufacturers facing new tariffs on imported goods, it’s still a great year to invest in renewable energy. Thanks to the 2015 extension of the solar investment tax credit (ITC), you can save a great deal of money on your panels, especially if you buy... Continue Reading

Social Media Success for Your Contracting Business

Most people get into the construction business because they like the work. There’s something satisfying about demoing a whole kitchen or bathroom and building a new one in its place. Ironically, though, as your contracting business grows, your work takes on a completely different form. Take marketing, for instance. You may have never imagined yourself... Continue Reading

9 Things Your Homeowners’ Insurance Probably Doesn’t Cover

No offense to all you insurance agents out there, but home insurance policies don’t exactly make for the most thrilling read. They’re long-winded, dull and force you to contemplate the unthinkable: a disaster at home. Not exactly the best bedtime story. That may be why so many homeowners actually neglect to read them. Over half say... Continue Reading

7 Mistakes New Contractors Make: As Told by Game of Thrones

Once upon a time, you handled projects solo like a knight on your own lonely quest. If you needed to buy supplies or fill out paperwork or find new leads, you did it yourself. But suddenly, all that has changed. You’re starting to feel a lot less like a newbie contractor and more like the... Continue Reading

Marketing to Your Clients: A Crash Course of Tips for Each Demographic

With the home improvement outlook looking healthier than ever, you shouldn’t be hard pressed to find customers looking for your business. Tailoring your brand marketing to meet customer expectations, however, is another story. Each client is unique, of course, but there are some preferences that divide customers from one another, particularly when it comes to... Continue Reading

Electric Heating Showdown: Baseboard Versus Underfloor Heaters

If you’re looking for an alternative to conventional forced air heating, a floor heater—such as an electric baseboard radiator or electric underfloor heater—is a great choice for your hvac system. Both have their pros and cons, of course. Baseboard heaters are wall-mounted, ductless units that sit just above floors, which makes them easy to install and operate. Electric underfloor... Continue Reading

Chimney Cleaning: How Often and How Much Does It Cost?

If you’re anything like most homeowners, the words “chimney sweep” mostly conjures up images of Dick Van Dyke dancing across the London skyline. But chimney sweeping is actually a vital part of homeownership. Chimneys require regular cleaning to keep them safe to use. So what does cleaning entail? And how much will it cost you,... Continue Reading

8 Effective Ways to Handle Customer Complaints (And Use Them to Improve Your Business)

Did you hear the one about the business owner who got into a Facebook flame war with an online reviewer? What about this restaurant owner who overreacted to a review, and then wound up firing his entire staff because, according to him, his “account had been hacked.” While you’re probably not about to launch an all-out verbal assault... Continue Reading