Recent Posts by Erin Vaughan

Here are my most recent posts

How a Reliable Lead Source Can Reduce Your Cost Per Action

Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes working in your favor. Unfortunately, building internal teams to oversee these kinds of tasks may be burdensome, time-intensive, and expensive. However, a reliable lead source... Continue Reading

How to Lower Your Water Footprint in Your Garden

Gardening is a time-honored tradition, but luckily, we live in an era where water flows freely from the tap (can you imagine hauling all the water you needed for your garden by hand?). Modern environmental concerns mean today’s gardeners need to consider their water footprint in the backyard. Water-wise gardening isn’t about simply reducing the amount of water... Continue Reading

The Importance of Aligning Sales with Marketing in the Home Improvement Space

It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who are eager to tie their efforts to revenue often complain that sales teams don’t react quickly enough to close their leads. Sales reps say the... Continue Reading

Digital Marketing Tips for Today’s Residential Contractor: How Consumer Trends Are Shaping the Roofing Industry

Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area's high winds or stand up to a sudden hailstorm is pretty useful information for customers. The contractor's mind is packed with practical insights and solutions to counter the logistical challenges of weathering the... Continue Reading

6 Ways to Grow Your Business Through Repeat Customers and Referrals

There’s nothing like a familiar face, especially when it comes to your business. Nothing against new customers, but there are a lot of reasons to appreciate your existing clients. For one thing, they’re a lot cheaper than new ones. In fact, increasing customer retention rates by just 5% can boost profits by anywhere between 25 and 95%. And... Continue Reading

Why Before and After Photos Are So Important and How to Take Yours

A common saying around the restaurant industry is “people eat with their eyes”—that is, people are drawn to meals that look as great as they taste. A similar motto holds true in home remodeling: people buy with their eyes. That means that in order to attract a larger customer base, you have to provide some... Continue Reading

Mobile Apps Every Contractor Needs in Their Arsenal

If you’re a contractor, you probably don’t spend all that much time at your desk. In fact, you probably have to handle your office work from the seat of your car or a quiet corner of the jobsite most days. That mobility is exactly what makes apps so powerful for modern home improvement professionals. The ability to... Continue Reading

Homeowner Finance: Energy Efficiency Projects

      Improving your home’s energy efficiency is a smart move. High-performance appliances and materials can significantly reduce your energy bills and fuel costs, making these improvements high on ROI. However, some projects have more to offer than others. Choosing an energy-efficient project requires some research, since you want to make sure your improvement makes sense economically. Additionally, it’s... Continue Reading

Homeowner Financing: HVAC Projects

“Does it feel hot in here to you?” If your air conditioning is on the fritz, you may find yourself asking this question a lot. Heating and air conditioning units are the silent workhorses of the home, quietly working to keep your spaces comfortable and cozy. In fact, you may not even think all that... Continue Reading