Recent Posts by Kaitlin Krull

Here are my most recent posts

Budget-Friendly Ways to Market Your Business

As someone who works in the construction industry, you already know that marketing is an essential part of owning your own business. This is particularly true for contractors, where competition is stiff and it can be difficult to secure new leads at various points throughout the year. The trickiest part of marketing for many small business... Continue Reading

When Your Customer Refuses to Pay: 5 Tips for Damage Control

Maintaining financial stability in any business can be tricky, and many professionals in the home improvement industry struggle to stay afloat. Dealing with customers is equally difficult, since there is only so much you can do to force clients to pay on time - or at all. If you ever come across a customer who... Continue Reading

Worker Shortage? Here’s How to Handle It

For nearly a decade now, the construction industry has experienced a significant shortage in its workforce. After the housing bust in the mid-2000s, the availability of a skilled labor force took a sharp nosedive and things have been difficult throughout the industry ever since. In a recent study, 70% of construction firms polled reported having... Continue Reading

9 Tips to Up Your Appointment Game for a More Likely Sale

Finding new leads as a contractor can be a tricky business. There are many ways you can up your marketing game during the search process, but the best way to secure a sale is by making a great first impression. The first appointment you have with potential leads will set the stage for your business... Continue Reading

How Leading Contractors Deliver the Ultimate Customer Service Experience

A great company is about more than financial success. Customer experiences can make or break your business. A number of factors go into creating a positive customer experience: communication, great listening skills, perks, and more. If your customers love the product and service you deliver, your business will flourish, but if they don’t, it can... Continue Reading

Project Cost Tips: 3 Dos and Don’ts of Creating Estimates

As a contractor, finding the balance between profit and positive customer relationships can be tricky if you own your own business. Of course, you know that there are many factors that go into creating an estimate for a home improvement project, and that no two jobs are exactly the same. Fortunately, there are plenty of ways... Continue Reading

Earning the Trust of Homeowners: How to Get Ahead of These Top 4 Homeowner Fears

Most homeowners enjoy small-scale renovations and often complete basic DIY jobs on their own. But when it comes time for a larger project—and hiring a pro to do the work— many homeowners have a number of concerns and fears about the home renovation process. This makes them wary of placing a stranger in charge of their home... Continue Reading

Financing Roof Repair or Replacement

It may seem like a cliche, but having a solid roof over your head is one of the top priorities of home ownership. A quality roof provides shelter, warmth, and protection for homes and can withstand years of wear and tear with minimal maintenance. When a roof becomes damaged or leaky, however, this security is... Continue Reading

Financing Window Replacement

  Whether you live in an older home that needs renovating or you just want to improve your home’s energy efficiency rating, there are plenty of reasons to replace your windows. While new energy efficient windows will do wonders for your home’s comfort levels and energy bills, window replacement can be a time consuming and costly process.... Continue Reading