Case Study: A New Energy in Digital Marketing for Horizon Solar Power

Intro

Horizon Solar Power has served as a leading designer and installer of residential and commercial solar systems since 2008. Named among the Top 10 Top Solar Power Contractors in the United States, Horizon has grown from its modest beginnings in the southern California region to serving multiple states nationwide. Ruben Ugarte, Business Development Director at Horizon Solar Power, knows all too well that the success they’ve found did not occur overnight.

“My goal is to bring quality lead gen to our sales team as well as other partnership opportunities to allow us to continue to grow and install more solar,” explains Ruben. Horizon has developed a multitude of channels to achieve their goals, but their decision to partner with Modernize as their core lead generation provider has proven to expand Horizon’s reach that would have otherwise been impossible. Getting to this point meant overcoming the initial pains that many companies face when selecting a new lead generation provider.

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