For Dean, leads are the lifeblood of Five Star Bath Solutions. “Leads are our most valuable asset. We’re a marketing company that happens to provide a service. Since a homeowner might renovate a bathroom only once or twice in a lifetime, they’re unlikely to have a preferred contractor. We have to connect with them in those rare moments. That’s why leads are so important.”
“We do a lot of our own marketing, including brand-specific Google PPC, local Facebook ads, canvassing, and print. Digital channels are essential because consumers shop for everything online today, but the advertising landscape has become very complicated. There was a time when it was no big deal for us to manage our own PPC, but now that means competing against thousands who are running campaigns every day. I don’t have the time to figure out Google, and there’s a very low ceiling on easy leads.”