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Articles, eBooks
Leveraging Independent Living Trends for Business Success
Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows…
Articles
AI and Media Trends Transforming Home Services Advertising in 2024
For a long time, the shift of ads to the internet has been changing how we buy and sell things. Now, artificial intelligence (AI) is…
Articles
Adapting to Uncertainty: The Growing Need for Lead Generation in a Shifting Market
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This statement, familiar in…
Articles
Reputation’s Importance in Home Services: 7 Best Practices
Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize A positive online reputation is crucial for businesses…
Articles
Modernize’s Digital Footprint in Home Improvement
Search Engine Dominance Contractors exploring marketing partnerships in the home improvement sector will note Modernize’s consistent…
Articles
Seasonality Breaks: An Unexpected Opportunity for Lead Generation
We’re on the cusp of another seasonal break. You might be considering pausing your lead generation campaigns. But let’s talk…
Articles
How to Use SMS Marketing
Technology has changed the way we communicate. Many people do not prefer phone calls, especially when a call is from an unknown number.…
Articles
How to Sell to Homeowners Without a Budget
This summer, we released our annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. It…