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How HVAC Pros Can Keep Marketing Costs Low
It is not viable for HVAC and home improvement marketing to eliminate marketing costs. Instead of cutting the marketing  budget, every…
A Checklist for Call Center Scripts
Before you can meet with a potential client face-to-face, a conversation will usually take place via phone, text, or email. These initial…
Biggest Challenges for Contractors in 2022
Modernize surveyed over 200 contractors earlier this year to gather data and learn more about the State of the Contractor in 2022. Check…
Pros and Cons of the Top Lead Sources
Earlier this year, Modernize surveyed over 200 contractors to gather data and learn more about the State of the Contractor in 2022. Here,…
3 Reasons Why Contractors Lose Leads
It is a skill to move a homeowner through the whole sales process and close the deal. Unfortunately, if you have underperforming…
Top 4 Mistakes Contractors Make With SMS Marketing
As the popularity of SMS marketing increases, it makes sense that every business owner should be using texting as part of their contractor…
How to Improve Your Customer Service
Customer service is the direct connection between your company and clients. When your customers are happy with the service they are…
How to Know if a Lead Generation Source is for You
Do you have enough home improvement leads to maintain a full schedule? Lead generation can make the difference between staying busy or…