In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services, shared valuable insights into the evolving landscape of home improvement lead generation. She spoke with John Wilson from The Wilson Plumbing Company about how Modernize helps contractors grow their businesses, the challenges in today’s market, and what’s next for the industry.
The Modernize Approach to Lead Generation
Modernize specializes in connecting homeowners with qualified contractors. Unlike traditional advertising, which casts a wide net, Modernize leverages data-driven strategies to match homeowners with the right professionals based on their project needs and budget.
She emphasized that the home improvement industry is becoming increasingly digital. Homeowners now expect a seamless, online-first experience when searching for contractors. Modernize meets this demand by providing targeted, high-intent leads that help contractors focus on conversions rather than cold outreach.
The Challenges and Opportunities in the Home Services Market
During the podcast, Jamie discussed some of the biggest challenges contractors face today, including fluctuating demand, lead quality concerns, and increased competition. She explained how Modernize addresses these pain points by continuously optimizing its lead generation process.
One key factor is consumer education. Jamie noted that informed homeowners make better decisions, leading to higher-quality leads and improved close rates for contractors. Modernize invests in educational content to empower homeowners with the knowledge they need to make confident choices.
Expanding Beyond Traditional Home Improvement Services
Modernize has traditionally focused on key home improvement sectors such as roofing, windows, and solar. However, Jamie revealed that the company is now expanding into water treatment, plumbing, and electrical services. This growth reflects the increasing demand for a more integrated approach to home maintenance and improvement.
By broadening its offerings, Modernize continues to support contractors in reaching a wider audience while maintaining its commitment to quality lead generation.
What’s Next for Modernize?
Modernize is investing in technology and partnerships to further enhance the contractor and homeowner experience. AI-driven insights, improved lead verification, and enhanced consumer engagement strategies are all on the horizon.
Modernize remains dedicated to its mission: helping contractors grow their businesses by delivering high-intent leads and supporting homeowners in making informed home improvement decisions.
