What Sets Modernize Leads Apart
What our Partners Are Saying
“Our longstanding partnership with Modernize shows our company's dedication to digital media marketing as a growth channel for the business. Modernize has always worked with us to ensure we are hitting our marketing goals. The consistency in lead volume and quality is excellent, and the service level is unsurpassed.”
"Modernize has proven themselves to be strong partners with a vested interest in improving performance across every level of our mutual partnership, honing in on areas such as: incoming lead quality (both xml and warm transfer), data automation, real-time performance optimization, and even call center consultation.
Modernize doesn’t just sell leads. They understand that their success, and the productivity of their partnerships, depends on their ability to provide quality, revenue-generating opportunities to their clients over the long-term. Doing this requires constant diligence and analytical rigor."
"Modernize's flexible and client specific marketing strategies have ensured that we are taking the necessary steps forward to guarantee that we are leading our industry in lead generation.
Not only are Modernize’s marketing innovations top notch and industry leading, but their commitment to our success and growth is unquestionable. Our future growth and plans for expansion and development directly coincide with our partnership with Modernize."
Modernize Generates Leads.
The Other Guys Aggregate Them.
Our marketing channels
The leads derived from all of these digital marketing channels are homeowners raising their hands to be contacted by contractors about their project in real-time. We know where each of our leads comes from, what action made them a lead, and when they took that action.
Their marketing channels
Since lead aggregators are either purchasing data from others or worse, just selling data taken from the phone book, they have no idea where their leads have come from, how old they are, or how much intent they have to complete a home improvement project.
That makes their leads both poor and inconsistent in quality, which makes it difficult for their customers to succeed and scale.
What Sets Modernize Leads Apart
Because of our scale and expertise, we produce high quality leads at a lower cost than most contractors can on their own, reducing your cost per acquisition.
We have the scale and data to know that whether you’re buying 100 leads or 5,000, they will convert at the same rate. This allows for confident long-term planning based on predictable cost and revenue growth.
Regardless of how well you’re producing your own leads, Modernize's leads produce profitable incremental revenue. We will make your top line grow, and grow faster.
By letting Modernize focus on lead generation, you are able to focus your time and effort within your core competencies where that time and effort yields the greatest returns for your business.
How to Modernize Your Marketing Approach
These days, homeowners don’t have to choose between one or two roofing companies or window dealers. Instead, they have hundreds of options available to them with just a tap on their phones.
That means your company must be savvier than ever if you hope to attract new clients to your inbox—yet as a busy contractor, you might not have the time or know-how to launch a full-fledged marketing campaign. Enter lead generation services. These businesses are supposed to make your life easier and save you time by providing names and contact information for interested potential clients.
Why Choosing the Wrong Lead Generation Service Can Sabotage Your Business
Unfortunately, getting a return on home improvement leads often means accepting a number of false, weak, or irrelevant contacts before any materialize. Some lead services realize that they have the upper hand on hungry contractors eager for leads, and will sell them almost anything for a buck. Here are a few reasons why, as well as how to find a reputable lead generation service that you can trust.
The Leads Go Cold Before You Get Them
Even in the world of home improvement, where customers are encouraged to accept multiple bids before settling on a contractor, business overwhelmingly goes to the first responder. Marketing research reveals that a fast response time has the power to convert leads, but many businesses still struggle to get to customers quickly enough.
Many lead generation services don’t help the matter. They often sell leads that are weeks or even months old, giving them to you long after the homeowner has already finished the project. Instead of stale leads and dead end calls, you need a company who will serve as the first point of contact and get the necessary information to you with no time wasted in between.
You’re Not the Only One with Access
Another issue comes with exclusivity. There’s no guarantee that leads you receive through your lead generation service aren’t going to one hundred other contractors at the same time. With competition like that, potential clients might as well be flipping through a phonebook.
When selecting a marketing channel partner, do your research on their process. You need a lead service that doesn’t send the same names out to everyone but, instead, vets contractors and contacts to ensure an appropriate fit for all parties involved.
The Lead Isn’t Really Relevant
What makes a lead a lead? If you said having a name—any name—and a number, you’re right. For many lead services, any information is good information, and contacts don’t get vetted to ensure that they’re actually real.
Some services don’t even do you the favor of checking that the lead is a homeowner before sending it your way, which means you wind up filtering leads that you have already paid for. You’d probably waste less time dialing random numbers on your phone! Your lead program will only succeed if you hire a service with a robust qualification process—someone who has more than a name and a phone number.
Homeowners Find Contractors Through Other Means
Residential construction providers and renovators have a huge image problem. Just as you may not be enamored with lead gen companies, homeowners have an overall perception of the industry is that it’s riddled with con men and swindlers. These trust issues are why many homeowners rely on more predictable methods to find a contractor, like asking friends for a trusted recommendation or using a site like Modernize to feel more secure in the big decision they are about to make.
The overall perception of the industry is that it’s riddled with con men and swindlers. These trust issues are why many homeowners rely on more predictable methods to find a contractor, like asking friends or family for a trusted recommendation. You need a service that has built a relationship of trust with its users, so homeowners can be sure that the person they’re contacting can get them to the right person for the job.
Lead Services Only Care About Money
As a professional contractor, you know that a successful business is all about relationships. You care about your clients and their needs. Lead generation services, on the other hand, don’t always have that one-on-one relationship with their contacts. Many of them only care about making the most money with the least amount of work, and often they do that by selling the same leads over and over again.
You need a lead provider that has a stake in their client’s business, not someone who just wants to take your money and run. To get the full benefit of lead buying, you want someone who’s willing to put their name on the line; a company who’s trying, like you are, to attract repeat customers and create long-term relationships.
Home Improvement Leads: The Next Generation
Homeowners are doing more and more of their business online—including finding service providers for their home. That means that despite the problems with lead generation, you need a way to direct clients to your company without investing hundreds of hours of your time.
The new paradigm of internet home improvement requires a different means of relating to potential clients. Modernize specializes not in names and phone numbers, but in solid relationships and partnerships between homeowners, ourselves, and your contracting business. We consider ourselves an extension of your sales team and are willing to do the work to vet our contacts for quality, sending only those that suit your business and areas of expertise. We don’t sell leads, we sell connections.