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Your 2024 Homeowner Insights Advantage

Gain insights from a record-breaking 150,987 homeowners, covering key trades like Windows, Roofing, HVAC, and more. In today’s dynamic market, one thing remains essential: knowing your homeowners drives success.

We’ve distilled the data into actionable strategies to help you create campaigns that truly resonate and deliver results.
Modernize's 2024 Homeowner Insights Report

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Any questions? Reach out to modmail@modernize.com

Customize Your Strategy with Homeowner Insights

How Many Quotes Do Homeowners Want?

A growing number of homeowners are looking to balance having options without becoming overwhelmed by too many choices.

Which Communication Channel Prevails?

From the preferred initial contact method to the preferred method for sharing project details, and everything in between, there’s a significant trend towards quick and accessible communication forms.

What Motivates Homeowners to Get Started?

The Modernize team provides extensive, research-based resources to educate homeowners for all their project needs. Homeowners are looking at comprehensive remodels and upgrades for a variety of reasons, and it’s not just for repairs.

What’s a Dealbreaker for Homeowners?

Homeowners are more likely to choose contractors who provide transparent communication, helpful educational resources, and clear sales and financing options.

Want to Win More Projects?

Download the 2024 Homeowner Insights Report by Modernize and discover what homeowners want—so you can find and win more jobs.