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How Contractors Can Turn Early Homeowner Interest into Future Appointments
Many contractors measure success by appointment set rates. But today’s homeowner intent suggests the real opportunity often begins before…
What Homeowners Will Prioritize in 2026: Price, Trust, and Clear Value
Insights from nearly 3,000 homeowners reveal how contractors can win more home improvement jobs in the year ahead. In a recent homeowner…
Modernize Homeowner Insights 2025: Investment & Sustainability
The 2025 Modernize Homeowner Insights Report, which surveyed over 150,000 homeowners, reveals a powerful shift: sustainability and energy…
Modernize Homeowner Insights 2025: Demographics & Influences
Our 2025 Homeowner Insights Report surveyed more than 150,000 homeowners across the U.S. to understand who’s driving home improvement…
Modernize Homeowner Insights 2025: Project Planning Preferences
The 2025 Modernize Homeowner Insights Report surveyed more than 150,000 homeowners across trades to understand how they approach project…
Modernize Homeowner Insights 2025: Communication Preferences
At Modernize, we understand that communication drives conversion. In our 2025 Homeowner Insights Report, over 150,000 homeowners revealed…
Modernize Homeowner Insights 2025: Contractor Selection Trends
Every year, the Modernize Homeowner Insights Survey reveals what drives homeowners to choose, or reject, a contractor. In 2025, feedback…
Modernize Homeowner Insights 2025: Motivations & Research Behavior
At Modernize, we know that understanding homeowners is the key to helping contractors succeed. Since 2018, we’ve conducted our annual…
Modernize Homeowner Insights 2025: Budgeting & Financing
At Modernize, we know that understanding homeowners is the key to helping contractors succeed. Since 2018, we’ve conducted our annual…