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Modernize Homeowner Insights 2025: Budgeting & Financing
At Modernize, we know that understanding homeowners is the key to helping contractors succeed. Since 2018, we’ve conducted our annual Homeowner Insights Survey, gathering feedback from hundreds of thousands of...
Modernize Homeowner Insights 2024: Topical Questions and Insights
The 2024 Modernize Homeowner Insights Report uncovered more than just project preferences. It revealed how homeowners are responding to inflation, interest rates, political instability, remote work, and even climate concerns...
Modernize Homeowner Insights 2024: Brand Research Trends
The 2024 Modernize Homeowner Insights Report reveals that many homeowners are still uncertain about brands, materials, and product selections before they meet with a professional. These behaviors are closely tied...
Modernize Homeowner Insights 2024: Communication Preferences
The 2024 Modernize Homeowner Insights Report reveals a decisive shift toward convenience, flexibility, and digital-first communication styles. These preferences reflect broader home services industry trends, where companies that adapt to...
Modernize Homeowner Insights 2024: Contractor Selection Trends
The latest findings from the 2024 Modernize Homeowner Insights Report provide deep insight into how Americans select home improvement professionals, and how those behaviors reflect larger home services industry trends....
Modernize Homeowner Insights 2024: Budgeting and Financing
As reflected in the 2024 Modernize Homeowner Insights Report, which gathered responses from over 150,000 U.S. homeowners, financial uncertainty remains a defining force behind project delays, scaled-down plans, and creative...
Modernize Homeowner Insights 2024: Research and Planning
According to the Modernize 2024 Homeowner Insights Report, which captured insights from over 150,000 U.S. homeowners across key trades, including HVAC, solar, roofing, windows, bathrooms, and more, the early planning...