Modernize Homeowner Insights 2024: Topical Questions and Insights
The 2024 Modernize Homeowner Insights Report uncovered more than just project preferences. It revealed how homeowners are responding to inflation, interest rates, political instability, remote work, and even climate concerns as they weigh decisions about whether—and how—to invest in their homes. These findings reflect broader home services industry trends, where macroeconomic pressures and cultural shifts…
Modernize Homeowner Insights 2024: Brand Research Trends
The 2024 Modernize Homeowner Insights Report reveals that many homeowners are still uncertain about brands, materials, and product selections before they meet with a professional. These behaviors are closely tied to evolving home services industry trends, where homeowners seek not just quality and durability, but guidance, validation, and product education from their contractors. Key Findings…
Modernize Homeowner Insights 2024: Communication Preferences
The 2024 Modernize Homeowner Insights Report reveals a decisive shift toward convenience, flexibility, and digital-first communication styles. These preferences reflect broader home services industry trends, where companies that adapt to modern expectations around speed, personalization, and choice stand out from the competition. Key Findings Initial Contact Preferences Scheduling the First Appointment Sharing Project Details Meeting…
Modernize Homeowner Insights 2024: Contractor Selection Trends
The latest findings from the 2024 Modernize Homeowner Insights Report provide deep insight into how Americans select home improvement professionals, and how those behaviors reflect larger home services industry trends. From price sensitivity and trust-building to communication preferences and red flags, the data underscores the need for contractors to evolve their approach to sales, service,…
Modernize Homeowner Insights 2024: Budgeting and Financing
As reflected in the 2024 Modernize Homeowner Insights Report, which gathered responses from over 150,000 U.S. homeowners, financial uncertainty remains a defining force behind project delays, scaled-down plans, and creative financing strategies. These insights align closely with emerging home services industry trends, where contractors are navigating more price-sensitive and financially anxious customers. Key Findings Most…
Modernize Homeowner Insights 2024: Research and Planning
According to the Modernize 2024 Homeowner Insights Report, which captured insights from over 150,000 U.S. homeowners across key trades, including HVAC, solar, roofing, windows, bathrooms, and more, the early planning phase is increasingly driven by financial uncertainty and a demand for trustworthy information, according to our home service industry trends. Key Findings Financial Uncertainty Shapes…