Media & Press
For the 2019 calendar year, Modernize, the leader in home improvement contractor lead generation services, helped more than two million homeowners across the United States search for the contractors they need.
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Modernize’s partnership with Spectrum will maximize their mutual customers’ success by providing lead intelligence.
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New Release Provides Insights Into Homeowners' Budgeting Challenges
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New program gives homeowners easy access to better financing options for improvement projects
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Contracts Between Homeowners and Residential Contractors Continue Growing
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Modernize, provider of home improvement contractor lead generation services, has released its latest Modernize Homeowner Index, a quarterly research study that measures sentiment among thousands of U.S. homeowners currently considering windows, roofing, solar or heating and air conditioning projects.
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Modernize and MarketSharp, marketing service providers for home improvement contractors, have announced a partnership to provide a seamless lead generation service with automatic tracking and lead optimization capabilities.
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New Index Provides Insight Into the American Homeowner's Beliefs, Habits, and Preferences
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Modernize Appointments Provides Marketing & Sales Support to Build Business
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Modernize, the national leader in home improvement lead generation, introduced its new, exclusive lead generation program to Owens Corning Roofing Contractor Network members.
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2018 insights help contractors improve marketing efforts and lead generation.
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Modernize and ActiveProspect, a SaaS provider of lead acquisition solutions, announced their partnership to offer the Modernize contractor network independently certified web leads using ActiveProspect’s TrustedForm product. The collaboration is the first of its kind in the home improvement space.
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New product will revolutionize lead generation for local contractors in the residential home improvement space.
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Home Improvement Innovator Solidifies its place among Austin Tech Leaders
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Jason Polka: 'I think a lot of people will try to spread themselves a mile wide and an inch deep'
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Additionally contractors with bad communication skills are more likely to be shunned
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Modernize to provide lead generation, appointment services for Owens Corning members
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New product will revolutionize lead generation for local contractors in the residential home improvement space.
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Startup Games Austin 2018 is a wrap! Thank you to all of our amazing teams, spectators, sponsors, and volunteers for coming together to #crushitforcharity!
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Feeling stagnant at work? Now is the perfect time to launch Operation: New Career. Austin’s tech community has plenty of opportunities waiting for you to land
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With a bustling urban environment full of music, culture, and nightlife, as well as sprawling green spaces and progressive communities, Austin is predicted to be the next big boom town of the United States.
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As more homes across the country convert to solar, those that have yet to make the jump often ask two questions: “How much money does it actually save each year?” and “How much does it cost to install?”...
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Solar power is disruption at its finest. The rush to increase access...
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Getting a lead is one thing. Turning that lead into a sale is quite another. Indeed, while there are plenty of companies and software solutions that can help businesses drum up sales…
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For those wanting to assemble additional renewable energy factoids, California and Arizona are leading the country in most solar panel installations...
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The 2016 list of Austin Business Journal's Best Places to Work has been released. The final ranking of the 75 winners and the characteristics that make them such great workplaces…
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A company that launches satellites into space and a pet genetics firm were among the startups honored Wednesday night by the Austin Chamber of Commerce...
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The Greater Austin Chamber of Commerce has unveiled its annual A-List, which spotlights a dozen local startup companies that the chamber says have breakout potential...
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Some states are adopting solar energy with much more gusto than others. You may already have some assumptions about which states those might be...
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The company Modernize has published a piece, called The Solar Surge...
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Jason Polka started Modernize, an online marketing company focused on the home improvement industry, about ten years ago in Oakland, Calif...
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Business intelligence software has given an Austin company a glimpse into its own data needed for sustainability...
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If there’s one thing that unites this great country—especially once the weather starts getting warmer and barbecue season gets ever so tantalizingly closer...
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Human beings have been captivated with sunrises and sunsets since the dawn of civilization...
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Whether with #nofilter or saturated to the extreme, a snapshot of a sunset is guaranteed to garner Instagram likes...
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Ah, sunsets. If Instagram were a city, then sunset photos would be prime real estate...
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In this competitive environment, good salesmanship is needed to win. Imagine how much you could improve your residential solar sales numbers and bottom line if your team could close just one additional deal for every 10 proposals you make.
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Last quarter’s survey results indicated a whopping 17 percent of customers considering solar projects are turning to YouTube for their research as their next choice after Google.
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The key to success is to have a solid overall strategy that links marketing and sales. There are four major steps of this strategic planning.
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To stay viable in business, every roofing contractor must have a good sense of what their local customers want and need. We found three take-aways that would specifically benefit roofing contractors.
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Many owners and general managers are suspicious of the cost, and value of marketing investments.
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How can your residential solar contracting business manage customer acquisition so that you have the right amount of business through each season without over-spending on sales and marketing?
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Once a certain degree of predictability is reached, then the challenge becomes optimizing the results.
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A contractor’s ability to talk about costs is the ultimate selling point.
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With more consumers using the internet to find service providers, it's important to manage your online reputation
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Solar installers have to sell to a mass audience that doesn’t necessarily “need” solar. This new world puts the onus on product brands and installers to connect with qualified buyers in fresh, evolving and exciting ways.
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Think that photo of your firm's owner on your website is a great way to engage customers? Maybe not, says BUILDER blogger Jason Polka.
Read moreFor homeowners, the kitchen is the most popular room to remodel, followed by bathrooms.
Read moreImplementing training and development programs for young workers, utilizing enhanced recruiting programs, and expanding hiring pools are several ways companies are combating the labor shortage.
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How can your residential HVAC business capitalize on this market growth? The answer is to get better at acquiring new customers through predictable marketing techniques.
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As digital disruption begins to affect the home improvement industry, you can modernize your business to appeal to various marketing demographics by updating your marketing efforts to leverage online channels. Organizations that embrace change will form successful, modern businesses that appeal to present-day homeowners.
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Increasing energy efficiency in the home is a concern that is echoed throughout all aspects of the residential housing sector. From sustainable building practices and energy-conserving materials to smart gadgets and ultra-efficient appliances, professionals across the board are tasked with finding ways of making homes more energy efficient.
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It’s easy to forget that home automation is about more than just gadgets....
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It Reduces AnxietyCluttered spaces are chaos for the mind, overwhelming already-taxed brains with too much sensory information, according to Psychology Today. With the excess...
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No trip to Charleston, South Carolina, is complete without a stopover at The Market—here, at the very end of the battery, the coastal vibrancy of the area’s beaches and islands intersects...
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Solar power is coming of age at an interesting time...
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It’s officially that time of year: the festive season has ended, family and friends have gone, and your home looks likes a war zone...
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As we know, power from the sun and clouds do not coexist well, but when it comes to cloud computing, the future may be powered by photovoltaics. Data centers are increasingly...
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We say it all the time: It pays to go solar. Usually we’re referring to the return in utility bill savings and rebates on a new residential solar installation...
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When it comes to roof installation and repairs, we understand that the process doesn’t always go exactly according to plan. Significant damages, less than stellar working environments...
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