Modernize Home Services, the leading marketing platform that seamlessly connects homeowners with home improvement contractors, announces an exciting service expansion to include water treatment solutions.
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Modernize Home Services, the leading home services marketing platform, just released its 2023 Homeowner Insights Report. The study offers a nuanced understanding of homeowner motivations, preferences, and behaviors in the home improvement landscape.
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New Connect updates help contractors better manage the 20% of homeowner's inquiries.
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Program highlights how Modernize.com simplifies hiring home improvement professionals and showcases a Renuity bathroom remodeling project
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Connect automates text messaging, phone calls, and emails for home service professionals
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78% of homeowners will remodel a bathroom during aging in place improvements
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New Modernize tool allows homeowners to choose bathroom designs with cost transparency ahead of their upcoming remodeling project
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Modernize Home Services today releases a preview of its quarterly homeowner insights analysis, resulting from a recent survey where more than 6,500 homeowners shared their plans for upcoming home improvement projects.
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Modernize, a leader in the home improvement and home services industry, announces today the results of their latest homeowner survey related to home improvement project plans and preferences. Survey results show that high demand for contractor services is likely to continue through June of this year, with 41% of homeowners currently in the process of completing a home improvement project already making plans to begin an additional project before July.
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Research shows the home improvements that yield 20--40% energy savings
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Roofing and window replacement projects top list of planned renovations
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63% of surveyed homeowners plan accessibility projects in the next year. New Modernize infographic provides clear view of home improvements that can help seniors live safely in their own homes
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Federal Residential Renewable Energy Tax Credit extension through 2023 and state-specific incentives make this a highly advantageous time to pursue solar energy
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New Modernize tool allows consumers to assess local home siding costs ahead of meeting with contractors
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New Modernize eBook explains market size and trends for home accessibility
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While about 42% expect to pay for home renovations in cash, nearly 43% will turn to credit cards or loans to fund work
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Roofing and window replacement projects top list of planned renovations
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Modernize surveys homeowners to discover holiday travel and home improvement plans
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Webinar and e-book show that 76% of homeowners plan to stay home this holiday season and 55% expect to begin or continue home improvement projects this winter
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Leading Homeowner Sentiment Report Points to Valuable Opportunities For Contractors to Educate Consumers When Estimating Projects
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Transaction combines QuinStreet's industry best consumer reach technology with Modernize's depth and brand in home improvement
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For the 2019 calendar year, Modernize, the leader in home improvement contractor lead generation services, helped more than two million homeowners across the United States search for the contractors they need.
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Modernize’s partnership with Spectrum will maximize their mutual customers’ success by providing lead intelligence.
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New Release Provides Insights Into Homeowners' Budgeting Challenges
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New program gives homeowners easy access to better financing options for improvement projects
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Contracts Between Homeowners and Residential Contractors Continue Growing
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Modernize, provider of home improvement contractor lead generation services, has released its latest Modernize Homeowner Index, a quarterly research study that measures sentiment among thousands of U.S. homeowners currently considering windows, roofing, solar or heating and air conditioning projects.
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Modernize and MarketSharp, marketing service providers for home improvement contractors, have announced a partnership to provide a seamless lead generation service with automatic tracking and lead optimization capabilities.
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New Index Provides Insight Into the American Homeowner's Beliefs, Habits, and Preferences
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Modernize Appointments Provides Marketing & Sales Support to Build Business
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Modernize, the national leader in home improvement lead generation, introduced its new, exclusive lead generation program to Owens Corning Roofing Contractor Network members.
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2018 insights help contractors improve marketing efforts and lead generation.
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Modernize and ActiveProspect, a SaaS provider of lead acquisition solutions, announced their partnership to offer the Modernize contractor network independently certified web leads using ActiveProspect’s TrustedForm product. The collaboration is the first of its kind in the home improvement space.
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New product will revolutionize lead generation for local contractors in the residential home improvement space.
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Home Improvement Innovator Solidifies its place among Austin Tech Leaders
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In the flooring industry, consistently meeting or beating revenue goals often boils down to having enough quality sales leads. In a recent Modernize survey of more than 100 home improvement professionals, the challenge of securing quality sales leads emerged as a top concern, following only economic uncertainties and the scarcity of skilled labor.
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Modernize Home Services Adds New ‘Roof Shingle Selector’ Tool for Consumers.
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Most home improvement companies generate leads in a variety of ways including pay-per-click, social media campaigns, and direct mail. Some even work with dedicated lead generation partners to ramp up lead volume quickly. Whether you handle lead gen in-house or outsource it, you need a strategy to maximize ROI and expand your customer base.
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Findings from a recent survey of more than 4,000 homeowners actively seeking contractors through Modernize.com have been released. This survey explores homeowners’ plans to invest in aging in place improvements for themselves or a loved one.
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Remodelers need a reliable way to convert leads into sales opportunities. One of the best ways to do this is through a call, or contact, center.
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Modernize Home Services was recently voted one of Built In’s 2023 Best Midsize Places to Work and one of the Best Overall Places to Work in Austin, TX. The Modernize family knows how much value each employee brings to the company. The company offers an exceptionally positive and collaborative culture with over 50 perks and benefits, including unlimited PTO, remote and in-office work opportunities, 401(k), health insurance, mental health & wellness resources, and more. Check out all that Modernize has to offer.
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Modernize Home Services has released its third-annual aging in place survey findings from a recent survey of more than 4,000 homeowners actively seeking contractors through Modernize.com. This survey explores homeowners’ plans to invest in aging in place improvements for themselves or a loved one.
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A majority of surveyed homeowners report that they plan to explore aging-in-place projects for themselves or someone they love in the current year, a new survey has found. According to the survey of more than 4,000 homeowners, conducted by Austin, TX-based Modernize.com, the findings reflect a steady rise in interest for aging-in-place projects compared to recent years.
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The winter lull is a good time to make sure you have a solid pipeline for 2023 window and door projects. Consider these four tips that can help boost your business in the coming year.
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Interest for aging-in-place projects continues to climb. Our research has shown that demand for walk-in tubs is growing at double-digit annual rates. Many contractors consider walk-in tubs to be the backbone of their business, and the reason they expect to flourish, even in an uncertain economy.
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Modernize (www.modernize.com, 888/990-6016) is a residential home services lead generator software solution, that matches homeowners looking for specialty pros in a specific geographic area with contractors enrolled in the system who work in that region. The home services performance marketing platform also includes content designed to educate homeowners on heating system types and top AC and furnace brands along with a calculator useful for their estimating of cost of an HVAC project.
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Modernize Home Services, Austin, Texas, has announced upgraded capabilities in Connect, an automated messaging platform for contractors. Connect is designed to help contractors grow their businesses by making it easier to follow up and engage with homeowners.
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Modernize, a company that generates home improvement leads through high-traffic digital marketing channels, recently conducted a survey that yielded surprising findings—out of 23,000 homeowners polled, a whopping 83% said they did not have a budget for home improvement projects. Furthermore, of those respondents who said they did have a budget, most had little confidence in it. In the face of this homeowner uncertainty, how can flooring contractors survive and thrive? In short, they can succeed by covering all the key aspects of their marketing and sales processes.
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The success of campaigns launched by contracting businesses almost always depends on the marketing and sales teams working together at peak efficiency. The problem is that while their interests overlap, marketing and sales are often unintentionally misaligned.
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Modernize Home Services announces today upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
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Texting is an excellent way for window and door installers to communicate with homeowners. It improves the customer experience and, therefore, makes it easier to close sales. In a recent Modernize Home Services survey of more than 1,700 homeowners, 46 percent said they prefer to communicate with contractors via text, while only 8 percent prefer to speak on the phone.
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Modernize Home Services announced upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
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Modernize Home Services upgraded capabilities in Connect, the automated messaging platform designed to help contractors follow up and engage with homeowners.
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Home improvement platform Modernize Home Services puts the number of inquiries that arrive outside of regular business hours at 20 percent, which is why it added new capabilities to its automated messaging platform, Connect, to help contractors be responsive during these evening and weekend off-hours.
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Modernize Home Services announces upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
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Modernize Home Services has launched a new automated messaging platform for contractors to more easily follow up and engage with homeowners it’s calling Connect.
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Modernize Home Services announces today upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
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Modernize Home Services has annoucned upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
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Facebook and Instagram are hampered more than other types of digital advertising during election cycles, according to Gregg Hicks, vice president of Modernize Home Services, a company that connects homeowners with home improvement pros.
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Engaging a contact center is one approach many sophisticated remodeling companies are using to inject speed and efficiency into their lead-to-sales process.
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Solar installers are anticipating a surge in demand as a new round of investment tax incentives roll out in the IRA.
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Modernize Home Services released its annual Homeowner Sentiment Report findings, resulting from a recent survey of 23,000 homeowners.
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A little proactive maintenance to your home ahead of the arrival of cooler fall weather can help to safeguard your home and prevent costly damage.
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Jason Polka: 'I think a lot of people will try to spread themselves a mile wide and an inch deep'
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Additionally contractors with bad communication skills are more likely to be shunned
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Modernize to provide lead generation, appointment services for Owens Corning members
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New product will revolutionize lead generation for local contractors in the residential home improvement space.
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Startup Games Austin 2018 is a wrap! Thank you to all of our amazing teams, spectators, sponsors, and volunteers for coming together to #crushitforcharity!
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Feeling stagnant at work? Now is the perfect time to launch Operation: New Career. Austin’s tech community has plenty of opportunities waiting for you to land
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With a bustling urban environment full of music, culture, and nightlife, as well as sprawling green spaces and progressive communities, Austin is predicted to be the next big boom town of the United States.
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As more homes across the country convert to solar, those that have yet to make the jump often ask two questions: “How much money does it actually save each year?” and “How much does it cost to install?”...
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Solar power is disruption at its finest. The rush to increase access...
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Getting a lead is one thing. Turning that lead into a sale is quite another. Indeed, while there are plenty of companies and software solutions that can help businesses drum up sales…
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For those wanting to assemble additional renewable energy factoids, California and Arizona are leading the country in most solar panel installations...
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The 2016 list of Austin Business Journal's Best Places to Work has been released. The final ranking of the 75 winners and the characteristics that make them such great workplaces…
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A company that launches satellites into space and a pet genetics firm were among the startups honored Wednesday night by the Austin Chamber of Commerce...
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The Greater Austin Chamber of Commerce has unveiled its annual A-List, which spotlights a dozen local startup companies that the chamber says have breakout potential...
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Some states are adopting solar energy with much more gusto than others. You may already have some assumptions about which states those might be...
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The company Modernize has published a piece, called The Solar Surge...
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Jason Polka started Modernize, an online marketing company focused on the home improvement industry, about ten years ago in Oakland, Calif...
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Business intelligence software has given an Austin company a glimpse into its own data needed for sustainability...
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If there’s one thing that unites this great country—especially once the weather starts getting warmer and barbecue season gets ever so tantalizingly closer...
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Human beings have been captivated with sunrises and sunsets since the dawn of civilization...
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Whether with #nofilter or saturated to the extreme, a snapshot of a sunset is guaranteed to garner Instagram likes...
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Ah, sunsets. If Instagram were a city, then sunset photos would be prime real estate...
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In this competitive environment, good salesmanship is needed to win. Imagine how much you could improve your residential solar sales numbers and bottom line if your team could close just one additional deal for every 10 proposals you make.
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Last quarter’s survey results indicated a whopping 17 percent of customers considering solar projects are turning to YouTube for their research as their next choice after Google.
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The key to success is to have a solid overall strategy that links marketing and sales. There are four major steps of this strategic planning.
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To stay viable in business, every roofing contractor must have a good sense of what their local customers want and need. We found three take-aways that would specifically benefit roofing contractors.
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Many owners and general managers are suspicious of the cost, and value of marketing investments.
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How can your residential solar contracting business manage customer acquisition so that you have the right amount of business through each season without over-spending on sales and marketing?
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Once a certain degree of predictability is reached, then the challenge becomes optimizing the results.
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A contractor’s ability to talk about costs is the ultimate selling point.
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With more consumers using the internet to find service providers, it's important to manage your online reputation
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Solar installers have to sell to a mass audience that doesn’t necessarily “need” solar. This new world puts the onus on product brands and installers to connect with qualified buyers in fresh, evolving and exciting ways.
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Think that photo of your firm's owner on your website is a great way to engage customers? Maybe not, says BUILDER blogger Jason Polka.
Read moreFor homeowners, the kitchen is the most popular room to remodel, followed by bathrooms.
Read moreImplementing training and development programs for young workers, utilizing enhanced recruiting programs, and expanding hiring pools are several ways companies are combating the labor shortage.
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How can your residential HVAC business capitalize on this market growth? The answer is to get better at acquiring new customers through predictable marketing techniques.
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As digital disruption begins to affect the home improvement industry, you can modernize your business to appeal to various marketing demographics by updating your marketing efforts to leverage online channels. Organizations that embrace change will form successful, modern businesses that appeal to present-day homeowners.
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Increasing energy efficiency in the home is a concern that is echoed throughout all aspects of the residential housing sector. From sustainable building practices and energy-conserving materials to smart gadgets and ultra-efficient appliances, professionals across the board are tasked with finding ways of making homes more energy efficient.
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It’s easy to forget that home automation is about more than just gadgets....
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It Reduces AnxietyCluttered spaces are chaos for the mind, overwhelming already-taxed brains with too much sensory information, according to Psychology Today. With the excess...
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No trip to Charleston, South Carolina, is complete without a stopover at The Market—here, at the very end of the battery, the coastal vibrancy of the area’s beaches and islands intersects...
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Solar power is coming of age at an interesting time...
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It’s officially that time of year: the festive season has ended, family and friends have gone, and your home looks likes a war zone...
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As we know, power from the sun and clouds do not coexist well, but when it comes to cloud computing, the future may be powered by photovoltaics. Data centers are increasingly...
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We say it all the time: It pays to go solar. Usually we’re referring to the return in utility bill savings and rebates on a new residential solar installation...
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When it comes to roof installation and repairs, we understand that the process doesn’t always go exactly according to plan. Significant damages, less than stellar working environments...
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