Media & Press | Modernize

Press releases

Nov 11, 2021

Modernize Announces Launch of Bathroom Remodel Cost Calculator

New Modernize tool allows homeowners to choose bathroom designs with cost transparency ahead of their upcoming remodeling project

Oct 21, 2021

Modernize Home Services Surveyed Thousands Of Homeowners On Upcoming Projects This Fall

Modernize Home Services today releases a preview of its quarterly homeowner insights analysis, resulting from a recent survey where more than 6,500 homeowners shared their plans for upcoming home improvement projects.

May 20, 2021

41% of Homeowners Plan Projects Through June 2021, According to New Survey

Modernize, a leader in the home improvement and home services industry, announces today the results of their latest homeowner survey related to home improvement project plans and preferences. Survey results show that high demand for contractor services is likely to continue through June of this year, with 41% of homeowners currently in the process of completing a home improvement project already making plans to begin an additional project before July.

Mar 31, 2021

Modernize.com Debuts Home Energy Savings Guide

Research shows the home improvements that yield 20--40% energy savings

Mar 9, 2021

57% of Surveyed Homeowners Will Use Stimulus Check for Home Improvement

Roofing and window replacement projects top list of planned renovations

Mar 3, 2021

Aging in Place Checklist Helps Consumers Improve Accessibility

63% of surveyed homeowners plan accessibility projects in the next year. New Modernize infographic provides clear view of home improvements that can help seniors live safely in their own homes

Feb 11, 2021

2021 Rebates and Homeowner Credits can Cut 26% from Solar Installation Cost

Federal Residential Renewable Energy Tax Credit extension through 2023 and state-specific incentives make this a highly advantageous time to pursue solar energy

Jan 5, 2021

New Siding Calculator Helps Homeowners Find Local Costs

New Modernize tool allows consumers to assess local home siding costs ahead of meeting with contractors

Dec 29, 2020

Aging in Place eBook Highlights Industry Trends for Contractors

New Modernize eBook explains market size and trends for home accessibility

Dec 22, 2020

More than 25% of Surveyed Homeowners Plan to Finance Home Improvement Projects by Borrowing from Contractor

While about 42% expect to pay for home renovations in cash, nearly 43% will turn to credit cards or loans to fund work

Mar 9, 2021

57% of Surveyed Homeowners Will Use Stimulus Check for Home Improvement

Roofing and window replacement projects top list of planned renovations

Nov 18, 2020

Homeowners stay home for holidays and renovate

Modernize surveys homeowners to discover holiday travel and home improvement plans

Oct 27, 2020

Modernize Homeowner Survey Helps Contractors Weather the Off-Season

Webinar and e-book show that 76% of homeowners plan to stay home this holiday season and 55% expect to begin or continue home improvement projects this winter

Aug 13, 2020

More Homeowners than Ever Start Improvement Projects Without Budgeting, According to Modernize® Survey

Leading Homeowner Sentiment Report Points to Valuable Opportunities For Contractors to Educate Consumers When Estimating Projects

Jul 14, 2020

QuinStreet, Inc. Acquires Modernize to Establish Leading Home Improvement Marketplace

Transaction combines QuinStreet's industry best consumer reach technology with Modernize's depth and brand in home improvement

Feb 18, 2020

Modernize Surpasses 2 Million Milestone Helping Homeowners with Home Energy-Saving Projects

For the 2019 calendar year, Modernize, the leader in home improvement contractor lead generation services, helped more than two million homeowners across the United States search for the contractors they need.

Sep 17, 2019

Modernize, Spectrum partner on AI-powered home improvement leads

Modernize’s partnership with Spectrum will maximize their mutual customers’ success by providing lead intelligence.

Sep 11, 2019

Modernize Releases Latest Findings of Customer Sentiments Regarding Home Improvement Contractors

New Release Provides Insights Into Homeowners' Budgeting Challenges

Jun 3, 2019

Renovate America and Modernize Partner on Home Improvement Loans

New program gives homeowners easy access to better financing options for improvement projects

May 9, 2019

Modernize Surpasses Billion-Dollar Milestone in Annual Gross Merchandise Value

Contracts Between Homeowners and Residential Contractors Continue Growing

Feb 19, 2019

Modernize study shows contractors should increase transparency of solar financing options

Modernize, provider of home improvement contractor lead generation services, has released its latest Modernize Homeowner Index, a quarterly research study that measures sentiment among thousands of U.S. homeowners currently considering windows, roofing, solar or heating and air conditioning projects.

Jan 7, 2019

Modernize & Marketsharp partner to give contractors automated lead management

Modernize and MarketSharp, marketing service providers for home improvement contractors, have announced a partnership to provide a seamless lead generation service with automatic tracking and lead optimization capabilities.

Nov 26, 2018

Modernize Releases Research Study to Help Contractors Better Serve the Home Improvement Market

New Index Provides Insight Into the American Homeowner's Beliefs, Habits, and Preferences

Sep 20, 2018

Modernize Announces New Product to Help Smaller Contractors

Modernize Appointments Provides Marketing & Sales Support to Build Business

Jul 9, 2018

Modernize to Help Increase Competitive Edge for Owens Corning Roofing Contractors

Modernize, the national leader in home improvement lead generation, introduced its new, exclusive lead generation program to Owens Corning Roofing Contractor Network members.

Jun 28, 2018

Modernize Releases Homeowner Insights to Better Serve Contractor Network

2018 insights help contractors improve marketing efforts and lead generation.

May 8, 2018

Modernize joins with ActiveProspect to offer certified web leads to solar installers

Modernize and ActiveProspect, a SaaS provider of lead acquisition solutions, announced their partnership to offer the Modernize contractor network independently certified web leads using ActiveProspect’s TrustedForm product. The collaboration is the first of its kind in the home improvement space.

Apr 12, 2018

Modernize Releases "Inbound Calls" to Better Serve Small Businesses Across the Country

New product will revolutionize lead generation for local contractors in the residential home improvement space.

Mar 14, 2018

Modernize Achieves Record Revenue Growth, Workforce Grows

Home Improvement Innovator Solidifies its place among Austin Tech Leaders

In the news

Sep 5, 2021

Modernize VP, Gregg Hicks, shares 5 critical fall home maintenance tips with WRBL News

A little proactive maintenance to your home ahead of the arrival of cooler fall weather can help to safeguard your home and prevent costly damage.

May 16, 2019

Modernize CEO explains quiet rise: Bouncing back from job cuts, surpassing $60M in Revenue

Jason Polka: 'I think a lot of people will try to spread themselves a mile wide and an inch deep'

Mar 11, 2019

Index finds 51% of homeowners use online articles as research for home improvement

Additionally contractors with bad communication skills are more likely to be shunned

Jul 10, 2018

Modernize & Owens Corning Partner on Roofing Leads Program

Modernize to provide lead generation, appointment services for Owens Corning members

Apr 18, 2018

Modernize Launches Inbound Call Product to Better Serve Small Businesses Across the Country

New product will revolutionize lead generation for local contractors in the residential home improvement space.

Jan 23, 2018

Modernize wins StartupGames 2018 - Raises $15K for Girlstart Charity

Startup Games Austin 2018 is a wrap! Thank you to all of our amazing teams, spectators, sponsors, and volunteers for coming together to #crushitforcharity!

Oct 3, 2017

BuiltinAustin: 6 Austin Tech Companies Hiring Top Talent Now

Feeling stagnant at work? Now is the perfect time to launch Operation: New Career. Austin’s tech community has plenty of opportunities waiting for you to land

Aug 15, 2017

Top Home Improvement Projects in Austin, TX

With a bustling urban environment full of music, culture, and nightlife, as well as sprawling green spaces and progressive communities, Austin is predicted to be the next big boom town of the United States.

Jul 20, 2016

Is it Worth it To Convert to Solar? ModSun Will Do the Math For You

As more homes across the country convert to solar, those that have yet to make the jump often ask two questions: “How much money does it actually save each year?” and “How much does it cost to install?”...

May 24, 2016

5 solar startups to watch

Solar power is disruption at its finest. The rush to increase access...

May 19, 2016

How to turn sales leads into sales

Getting a lead is one thing. Turning that lead into a sale is quite another. Indeed, while there are plenty of companies and software solutions that can help businesses drum up sales…

May 20, 2016

Top Solar States — Incentives, Installers, Installations…

For those wanting to assemble additional renewable energy factoids, California and Arizona are leading the country in most solar panel installations...

May 18, 2016

ABJ's Best Places to Work 2016 winners unveiled

The 2016 list of Austin Business Journal's Best Places to Work has been released. The final ranking of the 75 winners and the characteristics that make them such great workplaces…

May 12, 2016

Meet 12 Austin startups with breakout potential

A company that launches satellites into space and a pet genetics firm were among the startups honored Wednesday night by the Austin Chamber of Commerce...

May 12, 2016

Austin startups join the A-list

The Greater Austin Chamber of Commerce has unveiled its annual A-List, which spotlights a dozen local startup companies that the chamber says have breakout potential...

May 11, 2016

These 10 states are leading the US in solar energy

Some states are adopting solar energy with much more gusto than others. You may already have some assumptions about which states those might be...

May 6, 2016

Which State Is Leading the Charge in Solar?

The company Modernize has published a piece, called The Solar Surge...

May 5, 2016

Why Modernize moved its offices to Austin

Jason Polka started Modernize, an online marketing company focused on the home improvement industry, about ten years ago in Oakland, Calif...

May 3, 2016

How sales lead software helped Austin startup make $47M

Business intelligence software has given an Austin company a glimpse into its own data needed for sustainability...

Apr 6, 2016

6 Deck Renovations That Really Pay Off—and 1 That Doesn’t

If there’s one thing that unites this great country—especially once the weather starts getting warmer and barbecue season gets ever so tantalizingly closer...

Jan 29, 2016

The most popular #sunset and #sunrise locations in all 50 states

Human beings have been captivated with sunrises and sunsets since the dawn of civilization...

Jan 20, 2016

The 20 cities with the most Instagrammable sunsets in the world

Whether with #nofilter or saturated to the extreme, a snapshot of a sunset is guaranteed to garner Instagram likes...

Jan 20, 2016

These Are The Cities You Should Travel To For The Most Instagram-Worthy Sunsets

Ah, sunsets. If Instagram were a city, then sunset photos would be prime real estate...

Contributed articles

Feb 6, 2020

Avoid these solar deal killers

In this competitive environment, good salesmanship is needed to win. Imagine how much you could improve your residential solar sales numbers and bottom line if your team could close just one additional deal for every 10 proposals you make.

Oct 23, 2019

Solar customers shop on YouTube more than you think— here's four ways you can capitalize

Last quarter’s survey results indicated a whopping 17 percent of customers considering solar projects are turning to YouTube for their research as their next choice after Google.

Oct 17, 2019

Sales and Marketing Success

The key to success is to have a solid overall strategy that links marketing and sales. There are four major steps of this strategic planning.

Aug 28, 2019

What Customers Really Want From Their Roofers

To stay viable in business, every roofing contractor must have a good sense of what their local customers want and need. We found three take-aways that would specifically benefit roofing contractors.

Jun 13, 2019

Top 5 Marketing Misconceptions in the Contracting Business

Many owners and general managers are suspicious of the cost, and value of marketing investments.

Apr 17, 2019

How to predictably scale and grow your solar installation business

How can your residential solar contracting business manage customer acquisition so that you have the right amount of business through each season without over-spending on sales and marketing?

Apr 1, 2019

Creating Sales & Marketing Predictability in Residential Roofing

Once a certain degree of predictability is reached, then the challenge becomes optimizing the results.

Mar 22, 2019

5 Steps when Communicating About Cost

A contractor’s ability to talk about costs is the ultimate selling point.

Mar 20, 2019

Effective Marketing

How to get the customers you want when you need them

Mar 14, 2019

Five Steps to Getting Five Star Online Reviews

With more consumers using the internet to find service providers, it's important to manage your online reputation

Feb 12, 2019

Creating a sales engine for 2019 residential solar sales

Solar installers have to sell to a mass audience that doesn’t necessarily “need” solar. This new world puts the onus on product brands and installers to connect with qualified buyers in fresh, evolving and exciting ways.

Dec 20, 2018

Don't Let Ego Marketing Get In The Way of Your Success

Think that photo of your firm's owner on your website is a great way to engage customers? Maybe not, says BUILDER blogger Jason Polka.

Nov 19, 2018

Getting Your Share of a Strong Market

For homeowners, the kitchen is the most popular room to remodel, followed by bathrooms.

Nov 7, 2018

How Top Construction Companies are Attracting and Retaining Talent in the Midst of a Worker Shortage

Implementing training and development programs for young workers, utilizing enhanced recruiting programs, and expanding hiring pools are several ways companies are combating the labor shortage.

Sep 27, 2018

Using Predictability to Grow Your Residential HVAC Business

How can your residential HVAC business capitalize on this market growth? The answer is to get better at acquiring new customers through predictable marketing techniques.

Sep 5, 2018

Consumer Trends are Shaping the Roofing Industry

As digital disruption begins to affect the home improvement industry, you can modernize your business to appeal to various marketing demographics by updating your marketing efforts to leverage online channels. Organizations that embrace change will form successful, modern businesses that appeal to present-day homeowners.

Aug 23, 2017

Solar - Energy Efficient Home Upgrades Trending in the Industry

Increasing energy efficiency in the home is a concern that is echoed throughout all aspects of the residential housing sector. From sustainable building practices and energy-conserving materials to smart gadgets and ultra-efficient appliances, professionals across the board are tasked with finding ways of making homes more energy efficient.

May 20, 2016

For the elderly, smart homes mean the promise of more freedom

It’s easy to forget that home automation is about more than just gadgets....

May 16, 2016

How Decluttering Can Actually Benefit Your Health

It Reduces AnxietyCluttered spaces are chaos for the mind, overwhelming already-taxed brains with too much sensory information, according to Psychology Today. With the excess...

May 11, 2016

Modern Ways to Display Woven Decor

No trip to Charleston, South Carolina, is complete without a stopover at The Market—here, at the very end of the battery, the coastal vibrancy of the area’s beaches and islands intersects...

Apr 28, 2016

The Undoing Of Utilities? A Look At The New Consumer-Driven Age Of Energy

Solar power is coming of age at an interesting time...

Mar 7, 2016

11 Affordable Ways to Upgrade an Outdated Kitchen

It’s officially that time of year: the festive season has ended, family and friends have gone, and your home looks likes a war zone...

Mar 3, 2016

Eight Ways Solar Power Is Driving New-Gen Computing

As we know, power from the sun and clouds do not coexist well, but when it comes to cloud computing, the future may be powered by photovoltaics. Data centers are increasingly...

Jan 27, 2016

What Training is Most Valuable if You Want a Career in Solar?

We say it all the time: It pays to go solar. Usually we’re referring to the return in utility bill savings and rebates on a new residential solar installation...

Jan 13, 2016

What Homeowners Expect from the Roofing Process

When it comes to roof installation and repairs, we understand that the process doesn’t always go exactly according to plan. Significant damages, less than stellar working environments...