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Articles
Scaling your Marketing Strategy for Medical Alerts in 2021
The 65-and-older population continues to grow each year, with more than 55 million people in the United States over retirement age. Baby…
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Articles
Generating Revenue From Last Year’s Leads
Now that the New Year has started, many home improvement professionals  are refocusing on their marketing efforts for 2021. What…
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Articles
Your Construction Crew & the COVID-19 Vaccine
With the Coronavirus vaccine’s current distribution in the United States, the Centers for Disease Control (CDC) must face a tough…
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Articles
Why Kitchens Are at the Top of a Homeowners Renovation List
Why do homeowners choose to spend thousands of dollars on kitchen renovations? Whether you’re a sales rep or the owner of a remodeling…
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Articles
Top 8 Questions a Gutter Installer Should be Ready to Answer
Many homeowners may not know a lot about gutter installation or gutter cleaning services, so it can be common for homeowners to come to the…
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Articles
Marketing to The Aging in Place Demographic This Winter
Important modifications are needed in the home when a retiree decides they want to age in place instead of moving to assisted living.…
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Built Better Podcast
[Podcast] Built Better: Maximizing the Value of Your Leads: Lightfire Partners
As a home improvement or home services business, maximizing the value of your leads is critical to healthy growth and scalability. Join us…
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Articles
COVID-19’s Impact on the Aging In Place Market
The novel coronavirus pandemic has impacted every industry in 2020. One of the industries that have faced excessive challenges and…
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