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Scalable and Predictably Priced Programs for Your Business

When you join Modernize, you get access to our nationwide network of lead generating services. Your goals and economics are the bedrock of our relationship with you.

Join 1,000+ Other Businesses:

Our Strategic Pricing Model

Right Pricing: What It Is and Why It Matters

Right Pricing is a dynamic pricing model that aligns lead costs with the performance and value of the source. This ensures you pay a price that reflects the actual value of each lead, rather than a flat, one-size-fits-all rate. You set the ceiling of the maximum you want to pay. We create the results.

Key Benefits of Right Pricing

  • Optimized Lead Value: Each lead is priced according to its expected value, maximizing the return on your investment.
  • Protection Against Volume Fluctuations: Whether you experience a surge or a dip in lead volume, Right Pricing protects you from sudden cost spikes that could disrupt your budget.
  • Consistent Performance to Target: With Right Pricing, you achieve more predictable outcomes because the model adjusts to changes in lead quality, keeping your costs aligned with performance.

Data Feedback Loop

Optimizing Lead Generation Through Insightful Data

The Modernize Data Feedback Loop® gives us data points on how homeowners were delivered to you, how they faired at each stage of your sales process, and ultimately, whether they purchased. We analyze that data and optimize your lead generation program by feeding you the sources that drive the most revenue for you and turning off the ones that are lacking.

Right Pricing Drives Success for Home Genius Exteriors

Spencer Pepe, President of Home Genius Exteriors, speaks to Modernize about lead management strategies, data analytics, partnerships, and collaboration. He shared his experience using Right Pricing, and working with Modernize to achieve strong leads and creating a solid partnership.

  • "I have worked with Modernize for about 5 years, I stand by their quality and service of leads they provide! I have recently moved to a new Solar company and first thing I asked for was Modernize. It is a big part of my numbers in sit down appts and contracts.....Truly a no brainer"
    Review from Billie Fresno, CA Solar
  • "Modernize works with my business to help us get connected with the right leads. The personal attention to my account is something I have not been able to find anywhere else."
    Review from Jenni Rancho Cordova, CA Windows
  • "I have been working with this company for about a year now, and the process has been nothing but fantastic!"
    Review from Adam Truckee, CA Solar
  • "Modernize has brought us quality leads that has helped take our business to the next level. I would definitely recommend using them!"
    Review from Zac Dallas, TX HVAC
  • "I am so impressed with this service, they are my #1 go too. If anyone is on the fence about this company, do yourself a favor and take the plunge. If you put the effort into this company it pays out x10."
    Review from Shaun Charlotte, NC Windows
  • "Modernize has proven to be a reputable company throughout our business relationship & are one of the few corporations that is able to produce the volume of leads that we strive to receive in order to grow our business."
    Review from Ben Placerville, CA Solar
  • "Great partner. Our account representative works with us to ensure that we are successful and meeting our goals. Highly recommend working with!"
    Review from Casey Phoenix, AZ Solar
  • "Modernize has been a steady source of leads for us for months now. They've been quick to respond to every request, and are always ready to step in and help out if needed. Great partners!"
    Review from Nate Sacramento, CA Solar

Each year we partner with 1,000s of home improvement businesses ready for growth.