Modernize Homeowner Insights 2025: Communication Preferences 

At Modernize, we understand that communication drives conversion. In our 2025 Homeowner Insights Report, over 150,000 homeowners revealed their communication preferences, and exactly how they want contractors to reach out, schedule, and follow up. The results show a clear shift toward speed, convenience, and digital-first engagement.

Text Messaging Takes the Lead 

When it comes to sharing project details, 54.59% of homeowners prefer texting, compared to 24.65% who prefer phone calls and 12.79% who prefer email. Similarly, 43.88% prefer scheduling appointments via text, while only 20.12% favor phone calls. Homeowners expect contractors to meet them where they are: on mobile.

Flexibility and Transparency Matter 

Nearly 70% of homeowners want to know how long an appointment will last, reflecting a growing emphasis on respect for time and clarity of expectations. Most expect the first appointment to take 30 minutes or less, underscoring how important efficiency is during initial interactions.

Weekends and Evenings Are Prime Time 

Saturday (28.68%) and Friday (22.27%) are the most preferred days for appointments, and mid-afternoon (36.53%) is the most popular time. This data highlights the importance of flexibility and after-hours communication for contractors aiming to maximize booking rates.

Year-over-Year Insight: 2024 vs. 2025

In 2024, phone calls (37.2%) and emails (30.5%) were homeowners’ preferred initial contact methods, while text messaging (18.9%) lagged behind. In 2025, text-based communication has surged — particularly among younger homeowners — as more expect quick, flexible contact via text or online scheduling tools. Additionally, while 2024 data showed that 41.9% preferred phone calls during projects, 2025 findings show a near-even split between text and phone, signaling a shift toward convenience-first communication. Contractors who adapt to this change by offering multi-channel communication options can better meet evolving homeowner expectations.

What These Homeowner Industry Trends Mean for Home Services Professionals 

Contractors who embrace text-based communication, flexible scheduling, and time transparency will see higher homeowner engagement and conversion rates. Incorporating automation tools, online scheduling, and mobile follow-up can streamline communication and align perfectly with homeowner expectations.