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Digital Marketing for Roofing: Consumer Trends Contractors Need
Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area’s high winds or stand up to a sudden...
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6 Ways to Grow Your Business Through Repeat Customers and Referrals
There’s nothing like a familiar face, especially when it comes to your business. Nothing against new customers, but there are a lot of reasons to appreciate your existing clients. For one...
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Infographic: Growing Your Lead Revenue
They say money doesn’t grow on trees, but we don’t necessarily agree. Growing your home improvement business is a lot like harvesting money trees. It takes time for your work...
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Why Before and After Photos Are So Important and How to Take Yours
A common saying around the restaurant industry is “people eat with their eyes”—that is, people are drawn to meals that look as great as they taste. A similar motto holds...
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Infographic:
Exclusive Leads vs. Non-Exclusive Leads
It’s important to keep an open mind when it comes to non-exclusive leads because in our current environment, homeowners are turning to the internet to educate themselves before they are...
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Why Response Time Is So Important for Contractors with New Leads
If you own a home improvement contracting business, you already know how to hustle. But there’s one way you may be letting potential customers down and losing good business: by...
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Earn Homeowner Trust: Overcome the Top 4 Fears
Most homeowners enjoy small-scale renovations and often complete basic DIY jobs on their own. But when it comes time for a larger project—and hiring a pro to do the work— many...
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Mobile Apps Every Contractor Needs in Their Arsenal
If you’re a contractor, you probably don’t spend all that much time at your desk. In fact, you probably have to handle your office work from the seat of your...
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Why Digital Marketing and Lead Generation is Essential for Contractors
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, Solar, Roofing, and Windows companies can...