Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area’s high winds or stand up to a sudden hailstorm is pretty useful information for customers. The contractor’s mind is packed with practical insights and solutions to counter the logistical challenges of weathering the elements.
However, given how the construction industry lags behind other fields in terms of marketing, some knowledge of what attracts customers and drives their purchasing decisions could be enough to propel a business toward previously overlooked markets. Roofers who include more digital marketing channels will position themselves well for the future and bring in more roofing job leads, especially since digitalization is beginning to seriously impact consumer behavior. Download our eBook to learn how today’s roofers can take advantage of several burgeoning consumers trends to grow their markets and attract and wider range of homeowners.