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When Your Customer Refuses to Pay: 5 Tips for Damage Control
Maintaining financial stability in any business can be tricky, and many professionals in the home improvement industry struggle to stay afloat. Dealing with customers is equally difficult, since there is...
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The Evolution of Sales in the Home Improvement Industry
To quote a great philosopher, Santayana, “Those who cannot remember the past are condemned to repeat it”. So, take a look through our infographic below and reflect on the history of...
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How a Reliable Lead Source Can Reduce Your Cost Per Action
Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes...
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Worker Shortage?
Here's How to Handle It
For nearly a decade now, the construction industry has experienced a significant shortage in its workforce. After the housing bust in the mid-2000s, the availability of a skilled labor force...
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9 Tips to Up Your Appointment Game for a More Likely Sale
Finding new leads as a contractor can be a tricky business. There are many ways you can up your marketing game during the search process, but the best way to...
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How Top Contractors Deliver Great Customer Experiences
A great company is about more customer experience than financial success. Customer experiences can make or break your business. A number of factors go into creating a positive customer experience:...
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Aligning Sales And Marketing in the Home Improvement Industry
It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who...
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Project Cost Tips: 3 Dos and Don’ts of Creating Estimates
As a contractor, finding the balance between profit and positive customer relationships can be tricky if you own your own business. Of course, you know that there are many factors that...
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Homeowner Survey Infographic: Q2 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about...