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How a Reliable Lead Source Can Reduce Your Cost Per Action
Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes...
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Worker Shortage?
Here's How to Handle It
For nearly a decade now, the construction industry has experienced a significant shortage in its workforce. After the housing bust in the mid-2000s, the availability of a skilled labor force...
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9 Tips to Up Your Appointment Game for a More Likely Sale
Finding new leads as a contractor can be a tricky business. There are many ways you can up your marketing game during the search process, but the best way to...
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How Top Contractors Deliver Great Customer Experiences
A great company is about more customer experience than financial success. Customer experiences can make or break your business. A number of factors go into creating a positive customer experience:...
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Aligning Sales And Marketing in the Home Improvement Industry
It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who...
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Project Cost Tips: 3 Dos and Don’ts of Creating Estimates
As a contractor, finding the balance between profit and positive customer relationships can be tricky if you own your own business. Of course, you know that there are many factors that...
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Homeowner Survey Infographic: Q2 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about...
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Digital Marketing for Roofing: Consumer Trends Contractors Need
Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area’s high winds or stand up to a sudden...
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6 Ways to Grow Your Business Through Repeat Customers and Referrals
There’s nothing like a familiar face, especially when it comes to your business. Nothing against new customers, but there are a lot of reasons to appreciate your existing clients. For one...