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9 Tips to Up Your Appointment Game for a More Likely Sale
Finding new leads as a contractor can be a tricky business. There are many ways you can up your marketing game during the search process, but the best way to...
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How Top Contractors Deliver Great Customer Experiences
A great company is about more customer experience than financial success. Customer experiences can make or break your business. A number of factors go into creating a positive customer experience:...
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Aligning Sales And Marketing in the Home Improvement Industry
It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who...
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Project Cost Tips: 3 Dos and Don’ts of Creating Estimates
As a contractor, finding the balance between profit and positive customer relationships can be tricky if you own your own business. Of course, you know that there are many factors that...
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Homeowner Survey Infographic: Q2 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about...
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Digital Marketing for Roofing: Consumer Trends Contractors Need
Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area’s high winds or stand up to a sudden...
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6 Ways to Grow Your Business Through Repeat Customers and Referrals
There’s nothing like a familiar face, especially when it comes to your business. Nothing against new customers, but there are a lot of reasons to appreciate your existing clients. For one...
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Infographic: Growing Your Lead Revenue
They say money doesn’t grow on trees, but we don’t necessarily agree. Growing your home improvement business is a lot like harvesting money trees. It takes time for your work...
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Why Before and After Photos Are So Important and How to Take Yours
A common saying around the restaurant industry is “people eat with their eyes”—that is, people are drawn to meals that look as great as they taste. A similar motto holds...