To quote a great philosopher, Santayana, “Those who cannot remember the past are condemned to repeat it”. So, take a look through our infographic below and reflect on the history of home improvement companies’ growth attempts. We hope this helps you to avoid making any past mistakes and move into the golden age of digital marketing for contractors because in the words of Bob Dylan, “Times they are a changin'”.
Articles
The Lock-In Effect: Why Homeowners Are Renovating Instead of Moving
The Lock-In Effect Is Reshaping Home Improvement Millions of homeowners locked in low mortgage rates between 2020 and 2021. Now, with rates lingering around 7%, most of them aren’t going anywhere. Moving means giving up a lower payment for one that costs hundreds more per month. So, they’re staying put, and they’re putting that money…
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Customer Acquisition Costs Are Rising, But Not Equally
U.S. media inflation is projected to reach 4.0% in 2026, but that doesn’t mean every contractor will see the same increase in advertising costs. In 2025 paid search benchmarks, home services cost per lead (CPL) rose 10.5% year over year, compared with 5.1% across industries. Modernize’s paid search data through July 2026 shows even bigger…
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How to Shorten Your Sales Cycle When Homeowners Are Hesitant to Commit
If it feels like homeowners are taking longer to say “yes” than they used to, you’re not imagining it. Across the industry right now, contractors are reporting the same pattern: more inquiries and estimate requests, but slower conversion. For contractors, that hesitation is showing up in the numbers: financial concerns remain the leading reason…
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7 Ways Financing Can Grow Your Business: From More Approvals to Bigger Tickets
When you are trying to gain a new client, the ability to offer payment flexibility is a major advantage. Even when a homeowner is able to pay for the project in total, financing can be a very helpful and attractive option. Financing gives your team another positive way to talk about cost, and structured payments can reduce pressure on household finances, helping you onboard even more customers. Benefits of Financing for Contractors 1. Higher Close…