[Podcast] Aging in Place: An Industry Exploding With Demand

Updated: August 12, 2026Written by: Catie Bonner

The fastest growing population is over 90 years old. Today’s average 5 year old is going to live to 104.5. Day in and day out we see more and more homeowners, and their families, searching for methods to update and improve the functionality and accessibility of their homes.

Join us as we learn about how home care is becoming one of the largest home improvement sub industries in the US. We have Jim Greatorex, VP of VGM Live at Home, joining the Built Better podcast to help coach us on how you can effectively manage and grow your home care business. Check out more Built Better episodes on Spotify and Apple Podcasts.

Learn more about market projects in our new eBook, “Aging in Place and Home Accessibility“.

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About Catie Bonner

Catie is a home improvement expert based in Austin, TX and writing content for modernize.com. Catie has been writing, editing, and publishing trustworthy content for 10+ years.

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