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Driving Lead Conversion with Speed
Are you confident that your company is effectively handling potential customers’ online inquiries? Really think about it. Research shows that most contractors don’t respond fast enough, if at all. Contractors...
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Top 5 Marketing Tips to Get Ahead This Year
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s...
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Homeowner Survey Index: Q4 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about...
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How Top Construction Firms Attract and Retain Talent
If you work in construction, then news about the current labor shortage won’t come as any surprise. Construction professionals have named hiring as their top concern for a number of...
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Creating a Healthy Sales & Marketing Relationship
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. With more than 85% of all home improvement projecting starting online, it’s...
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How to Convert Calls Into Actual Appointments
When you receive a business call from a potential client, it can be difficult to know exactly what to say. Telephone jitters are a legitimate worry for many pros who...
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Budget-Friendly Ways to Market Your Business
As someone who works in the construction industry, you already know that marketing is an essential part of owning your own business. This is particularly true for contractors, where competition...
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When Your Customer Refuses to Pay: 5 Tips for Damage Control
Maintaining financial stability in any business can be tricky, and many professionals in the home improvement industry struggle to stay afloat. Dealing with customers is equally difficult, since there is...
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The Evolution of Sales in the Home Improvement Industry
To quote a great philosopher, Santayana, “Those who cannot remember the past are condemned to repeat it”. So, take a look through our infographic below and reflect on the history of...