Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about how homeowners choose contractors and why they start their projects.

A few key findings included:

  • How much time homeowners spend researching their home improvement project
  • The overall sentiment homeowners feel about the cost of their project and availability for financing when applicable
  • What homeowners rely on most to select a home improvement professional

This new study is part of an ongoing research project. Modernize is dedicated to educating home improvement contractors so they can better understand customers’ needs and preferences in order to make sound business decisions. Each quarter, Modernize surveys thousands of American homeowners interested in solar, roofing, windows and HVAC projects.

To find out what we’ve discovered about homeowners in 2018, check out the insights below:

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