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Articles
Top 5 Marketing Misconceptions in the Home Improvement Industry
Contracting businesses are run by people with a variety of skillsets. Some came up the ranks through sales and are natural networkers and…
Articles
The Many Hats Contractors Wear & The Dangers of Spreading Yourself Too Thin
While homeowners expect your online and social presence to be top notch, they’re ultimately signing up for your expertise in home…
Articles
Work Smarter, Not Harder: How Contractors Should Capture Homeowner Data to Optimize Marketing Techniques
In 2019, the same old approach to home improvement lead generation is not going to cut it. That’s nothing new — and yet research shows…
Articles
How to Expand Your Digital Footprint to Reach More Homeowners
Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase:…
Articles
Homeowner Survey Index: Q1 2019
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In…
Articles
Handling Homeowner Objections to Move Leads Down the Sales Funnel
No matter what kind of sales you’re in, you will always combat objections as you push to drive more leads into customers. Especially…
Articles
Driving Lead Conversion with Speed
Are you confident that your company is effectively handling potential customers’ online inquiries? Really think about it. Research…
Articles
Top 5 Marketing Tips to Get Ahead This Year
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content…