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The Personal (& Professional) Benefits of Handing Off Lead Generation
Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can finally get around to bigger and better things. To put it...
Articles
Top 5 Marketing Misconceptions in the Home Improvement Industry
Contracting businesses are run by people with a variety of skillsets. Some came up the ranks through sales and are natural networkers and comfortable with canvassing. Others started in the...
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The Many Hats Contractors Wear and the Risk of Overload
While homeowners expect your online and social presence to be top notch, they’re ultimately signing up for your expertise in home improvement above all else. To put it simply, it’s...
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How Contractors Capture Homeowner Data to Improve Marketing
In 2019, the same old approach to home improvement lead generation is not going to cut it. That’s nothing new — and yet research shows contractors do not utilize digital...
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How to Expand Your Digital Footprint to Reach More Homeowners
Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement. In the coming decade,...
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Homeowner Survey Index: Q1 2019
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first quarter of 2019, we learned a lot about...
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Handling Homeowner Objections to Move Leads Down the Sales Funnel
No matter what kind of sales you’re in, you will always combat objections as you push to drive more leads into customers. Especially in the home improvement industry, homeowners are...
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Driving Lead Conversion with Speed
Are you confident that your company is effectively handling potential customers’ online inquiries? Really think about it. Research shows that most contractors don’t respond fast enough, if at all. Contractors...
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Top 5 Marketing Tips to Get Ahead This Year
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s...