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Maintain Profitability While Scaling Your Business
Solar Power International 2019 has wrapped up, and we are all settling back into our daily grind armed with the new information and partnerships forged in Salt Lake City. If...
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Q2 Homeowner Sentiment Survey
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the second quarter of 2019, we learned a lot about...
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What Is an Ideal Customer Profile and Why You Need One
One of the most important ways to solidify a regular client pipeline is learning who you want your client to be. It’s really quite simple: To best pursue clients in...
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10 Ways to Beautify Your Home Improvement Website
Your online presence is one of your most important sales efforts. Don’t neglect it. Whether a potential client heard about you through your own lead generation efforts or, better yet,...
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The Personal (& Professional) Benefits of Handing Off Lead Generation
Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can finally get around to bigger and better things. To put it...
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Top 5 Marketing Misconceptions in the Home Improvement Industry
Contracting businesses are run by people with a variety of skillsets. Some came up the ranks through sales and are natural networkers and comfortable with canvassing. Others started in the...
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The Many Hats Contractors Wear and the Risk of Overload
While homeowners expect your online and social presence to be top notch, they’re ultimately signing up for your expertise in home improvement above all else. To put it simply, it’s...
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How Contractors Capture Homeowner Data to Improve Marketing
In 2019, the same old approach to home improvement lead generation is not going to cut it. That’s nothing new — and yet research shows contractors do not utilize digital...
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How to Expand Your Digital Footprint to Reach More Homeowners
Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement. In the coming decade,...