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Retaining Highly Skilled Workers In The Home Improvement Industry
The significant shortage in the skilled labor workforce is no secret. Recruiting and hiring talent has been a top concern of contractors for years, with 87 percent of construction professionals...
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Why Homeowners Are Looking For Contractors In Winter
After the colorful foliage of autumn begins to fade and the colder months begin to set in, homeowners might seem more focused on the holidays and family gatherings than starting...
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Home Improvement Marketing Strategies in 2023
Do You Need Home Improvement Marketing? Welcome to our three-part series on online home improvement lead generation, where we discuss marketing techniques that work for busy, up-and-coming residential contractors. In the...
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Homeowner Sentiment Survey: 2019
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In 2019, we learned a lot about how homeowners research their...
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How Qualified Are Modernize Leads?
Lead generation is a vital part of any contractor’s growth strategy, but paying for leads that have no prospect of requesting a quote or demoing can crush your marketing ROI,...
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Maintain Profitability While Scaling Your Business
Solar Power International 2019 has wrapped up, and we are all settling back into our daily grind armed with the new information and partnerships forged in Salt Lake City. If...
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Q2 Homeowner Sentiment Survey
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the second quarter of 2019, we learned a lot about...
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What Is an Ideal Customer Profile and Why You Need One
One of the most important ways to solidify a regular client pipeline is learning who you want your client to be. It’s really quite simple: To best pursue clients in...
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10 Ways to Beautify Your Home Improvement Website
Your online presence is one of your most important sales efforts. Don’t neglect it. Whether a potential client heard about you through your own lead generation efforts or, better yet,...