Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the second quarter of 2019, we learned a lot about how homeowners research their projects, how they budget and pay for them, and how they choose a contractor to complete them.
A few key findings include:
What resources homeowners use to conduct project research
How many homeowners have created a budget for their project— and how cost impacts completion
How to impress a homeowner, after price.
This new study is part of an ongoing research project. Modernize is dedicated to educating home improvement contractors so they can better understand customers’ needs and preferences in order to make sound business decisions. Each quarter, Modernize surveys thousands of American homeowners interested in solar, roofing, windows and HVAC projects.
To find out what we’ve discovered about homeowners in the second quarter of 2019, check out the insights below:
Cassie Morien has a deep passion for helping homeowners. As the Director of Strategy for Modernize Home Services, Cassie has spent more than 4 years using data to thoughtfully create innovative resources to help homeowners navigate large home improvement projects.
One of Cassie's key contributions to Modernize has been the creation and oversight of six cost calculators. These valuable tools assist homeowners with budgeting for their upcoming projects. In 2022, for example, more than 157,000 homeowners used Modernize windows cost calculator to plan their project.
Born and raised in Florida, Cassie has lived through too many hurricanes and has a deep appreciation for preparing ahead of severe weather. She now lives in Austin, Texas, and loves helping homeowners stay safe during all weather events— from routine rain to hurricanes to ice storms. Follow Modernize across social media (including TikTok!) for more of her team's helpful homeowner content.
