How Modernize Drove a 200% Revenue Increase for Bath Planet

The reason I trust [Modernize] is because of the proven track record.

Chris Cusick, Owner, Bath Planet of Arkansas

About Bath Planet of Arkansas

  • Industry: Home Improvement – walk-in tubs, walk-in showers, bath remodel, and bath refacing 
  • Company size: 15 employees, 16 subcontractors
  • Location: Arkansas
  • Use Case: Lead Generation

Bath Planet of Arkansas has evolved under Chris’s leadership from a basic operation into a major player in the bathroom remodeling industry. Not a franchise but a network of dealers, Bath Planet has demonstrated significant growth and resilience, adapting to market demands and focusing heavily on effective marketing strategies and customer service. 

  • of total leads come from Modernize
  • consistent marketing cost
  • increase in annual revenue from Modernize leads in 2023

Why Bath Planet Partners with Modernize

Chris chose to work with Modernize based on his positive early experiences since 2014. His strong background in marketing and sales has helped him understand how crucial generating leads is for growing a business. “With you guys, I appreciate that a lot of the advertising is already done, and you do a great job,” Chris reflects on the years spent working together. A key part of this partnership is his regular talks with his account manager, Anthony. “What I attribute our most recent success to is having a scheduled call with Anthony, our account rep, twice a week,” says Chris.

These regular discussions help them continuously improve and adjust their marketing strategies, ensuring they are both on the same page and can quickly adapt to any changes in performance or the market. Chris adds, “The accountability and the relationship with [my account manager] is something I look forward to every week.” This organized yet adaptable communication approach has been vital in driving their shared success. 

By the Numbers

The partnership between Bath Planet and Modernize has brought significant financial growth and operational improvements to Chris’s company. Their joint efforts have resulted in a significant increase in sales, with revenue from Modernize leads specifically growing by about 400% from 2022 to 2023. This year, they are set to continue this upward trend with strong early sales. Chris trusts Modernize to stay ahead of changes in regulations, like TCPA compliance, making sure these changes don’t negatively affect their business. This active approach to managing compliance and using strategic lead generation has been key to their ongoing success and growth. 

Chris’s smart management of leads and purchasing decisions has kept marketing costs much lower than the 10% target, showing his strategic cost management skills. He has kept costs particularly low, with marketing expenses at just 2% in a standout month, showing how effective their strategies are.  

“We do really well with walk-in shower leads,” Chris mentions, highlighting their success in this area. This ongoing focus on cost efficiency and smart lead use has been crucial in getting the most out of the leads from Modernize, marking significant success in their partnership. 

Bath Planet’s Winning Strategy for Modernize Leads

Chris attributes the success with Modernize leads to a strong follow-up process and a well-managed CRM system. “When we receive a lead from you guys, it pours directly into our CRM,” Chris explains. This quick integration is followed by multiple contacts, making sure that Bath Planet is the first to reach potential customers. Chris emphasizes the importance of being proactive and responsive: “We’ve got six or seven call center reps, each calling a new lead four to seven times a day. That phone number is ours, so we burn it up.” This aggressive but strategic approach has been very effective in turning leads into sales. 

Chris Cusick
“

We work closely with our account managers to brainstorm any issues, and they provide detailed metrics that we use to succeed. They are highly engaged--they hear us and understand our needs.

Chris Cusick

Owner

Bath Planet

www.bathplanetofarkansas.com

Ready to be the next success story?

We find success when our partners succeed.
Give us a call at (888) 991-3652 to talk to an expert.