Dive into our latest collection of insights from thousands of homeowners surveyed in 2023, including trades from Windows, Roofing, HVAC, Bathrooms, and more.
2023 Homeowner Insights
Dive into our latest collection of insights from thousands of homeowners surveyed in 2023, including trades from Windows, Roofing, HVAC, Bathrooms, and more. In an ever-evolving digital landscape, one truth stands firm: deeply knowing your customer is paramount.
We distilled the data into actionable strategies for you to craft campaigns that resonate with your homeowners.
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eBooks
Gain insights from a record-breaking 150,987 homeowners, covering key trades like Windows, Roofing, HVAC, and more.
Articles eBooks
Leveraging Independent Living Trends for Business Success
Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows us a growing trend of people wanting to make their homes safe and comfortable for the years to come through various trades such as walk-in tubs and stairlifts. Independent Living and Home Accessibility: A Growing Trend…
eBooks
2022 Modernize Annual Homeowner Sentiment Report
Each year, Modernize Home Services surveys thousands of U.S. homeowners to better understand their project preferences and pain points. Our homeowner sentiment survey is an ongoing, long-term study of how homeowners research and evaluate home improvement projects. Our study explores how homeowners prepare for their upcoming projects, budget, find and select their preferred professional, and…
eBooks
A Guide to Search Engine Marketing Best Practices
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs). After the launch of our SEM web series, Taking Paid Search to the Next Level, we created an eBook that further expands on search engine marketing. Learn how to maximize the value…