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The Marketing Report That Future-Proofs Your Marketing Strategy

Dive into our latest collection of insights from thousands of homeowners surveyed in 2023, including trades from Windows, Roofing, HVAC, Bathrooms, and more. In an ever-evolving digital landscape, one truth stands firm: deeply knowing your customer is paramount.

We distilled the data into actionable strategies for you to craft campaigns that resonate with your homeowners.
Modernize's 2023 Homeowner Insights Report

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Tailor Your Approach With Direct Feedback From Homeowners

How Many Quotes Do Homeowners Want?

Delve into preferences on receiving and comparing contractor estimates.

Which Communication Channel Prevails?

Decode the preferred mediums of communication, from texting to direct calls.

What Drives Homeowners to Start Projects?

Learn the underlying motivations pushing homeowners to take action.

What’s a Dealbreaker for Most Homeowners?

Identify the absolute no-nos during the sales process.

Featured Insights

  • Homeowner Motivations

    Discover the balance between necessity and luxury driving today's home projects. Are homeowners more focused on safety or efficiency?

  • Emotional Landscape

    From feeling excited to overwhelmed, understand the emotions they journey through. This will help tailor marketing strategies that strike the right chord.

  • Financial Considerations

    Dive deep into their financial planning process. Do they have a set budget? What stops them from financing their entire project? 

Get the Playbook for the Future

Let Modernize’s 2023 Homeowner Insights Report be your playbook for the future, helping you to shape campaigns that resonate with your customers and fuel sustained growth.

Get the Report Now