In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, Solar, Roofing, and Windows companies can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients and get new home improvement job leads.
Homeowners are now searching online, jumping on social media, and relying on online reviews to find and research their potential home improvement experts. As a contractor, you have to understand how to connect your services to your targeted audience’s typical purchase cycle. You have to think about how your customers find you, where they’re researching your specific services, and what prompts them to choose your business versus your competitor. Check out our latest infographic below on why digital marketing and lead gen is essential for today’s home improvement professional.