Home renovation projects are often considered a big milestone for a homeowner. Creating a dream kitchen, updating the bathroom cabinetry, or installing new floors often help make their list of making a house a home.
Highlighting your past projects that you are most proud of is critical to any interior remodelers marketing strategy. As you build this portfolio, you are able to show potential clients the quality of results you will deliver. Here are steps to follow when creating a portfolio for your renovation company.
Presenting Clients with an Eye-Catching Portfolio
It is important to show customers the results of past projects, while presenting information in a way that catches the homeowner’s attention. In the past, remodelers have relied on printed materials, such as glossy brochures, pamphlets, or even photo albums.
While there’s nothing wrong with investing in a physical portfolio, you also need to be proactive about creating an online presence. In our digital world, your website is the first place potential customers will look to learn more about your company. In today’s heavily-virtual environment, these examples should also live online, including your company’s website and social media.
Your website does not need to be too intricate or complex. Instead, focus on a sleek design and include large, beautiful photos of your work. We recommend highlighting at least three completed projects. You can also add a section where you can share testimonials from previous clients to build social proof for the quality of your work.
Essential Elements to Include in a Portfolio
The foundation of a successful portfolio is showing customers the before and after photos of your projects. When potential clients can compare the old pictures with jaw-dropping results, it shows the possibility of transforming any space. Often, customers look for these before and after photos first, before deciding to schedule a consultation with the remodeler.
The saying “a picture is worth a thousand words” rings true for homeowners. The decision to buy is often an emotional experience, and these photos bring out the excitement and anticipation that homeowners want to feel about their renovation project.
A good portfolio shows prospective clients exactly what you can do, from the wide-plank flooring to the oversized pendant lighting over the island. Each homeowner will see that you can take a project, no matter how small or dark it looks, and turn it into a welcoming space. Show the value of the investment—and how they will enjoy it for years to come.
Why Regular Portfolio Updates are Essential
Clients want to see that you are current with the latest trends in interior designs. It is wise to update your portfolio regularly to show projects with modern features. Just because you transformed a dingy kitchen into a beautiful space with cherry cabinets and brass lighting 15 years ago, does not mean that it should stay in your portfolio today.
These outdated features leave customers wondering if you can offer fresh, modern results. Your portfolio should always reflect the latest Pinterest-perfect industry trends, because those are the design styles that customers want to see in their own homes.
When your schedule is full, it might not feel like a priority to update your portfolio. But remember that building a portfolio is not a one-time project. Ongoing updates and changes are key to communicate the right messages to your clients. Set a reminder on your calendar so you remember to update these pictures at least once a year to reflect the new trends that are moving through the industry
Portfolio Variety to Connect with All Clients
Each homeowner is unique, which is why your portfolio needs to include a range of styles and designs. A variety of pictures shows that every customer has the opportunity to customize their project.
While the modern farmhouse trends are dominating the market, the white and gray shades are not right for every home. Include portfolio pictures of other renovations using modern, Craftsmen, or Scandinavian styles. You can showcase as many styles as possible, as long as the pictures are striking and attention-grabbing.
Growing Your Renovation Business
As a remodeler, you want to focus your time on your primary skills: transforming outdated homes into beautiful, updated spaces. While you are prioritizing the things that you do best, it’s possible to grow your business at the same time. Maintaining a current portfolio is an essential step in showing potential customers where your services shine.
If you need support in growing your renovation business, then Modernize is here to help. We connect remodelers with homeowners, offering tools to streamline your processes to reduce administrative work and boost your long-term success in the renovation industry.