Modernize + Hatch Case Study

Missed Opportunities

ABC Seamless of Nebraska is the largest single group of the ABC Seamless Franchise. This means that Jesse Barlean, Marketing Manager of ABC Seamless of Nebraska, moves quickly and oversees a wide variety of marketing channels. Lead Generation through Modernize is one of those strategic channels.

Each week, Jesse and his team receive dozens of leads from Modernize, but with leads being delivered at all hours of the day, many have the potential of slipping through the cracks.

Without the bandwidth to respond to every lead instantly, Jesse and his team were leaving money on the table.

Winning Technology

Jesse had previously began working with Hatch to automate the follow-up and rehash process for all of his leads, so when Modernize launched its integration with Hatch, Jesse knew the integration would be a no-brainer for his team.

Now, when Jesse receives his leads from Modernize, Hatch automatically sends a series of texts, emails, and voicemails to engage with the homeowner automatically.

When a lead replies, Jesse’s team receives an alert and can jump into the conversation to answer questions and set the appointment. Quick and easy.

The Results

Now that Jesse is able to automatically connect with homeowner leads within a matter of seconds, he’s up to a 43% response rate and is saving upwards of 5 hours per week with automated follow-ups. This has generated nearly $50K worth of additional sales each month!