When irregular weather patterns happen, many homeowners feel anxiety about protecting their homes and families during the storms. Last year, the US had a lot of unusual weather events: droughts, flooding, wildfires, tropical storms, hurricanes, and more.
In 2021, there were 20 extreme weather events in the United States, costing an estimated $145 billion in damages.
Understanding the homeowner’s pain points and needs is a win-win for your business and the customer. When you learn more about why people are interested in your services to protect their homes, you can personalize your marketing messages to match these pain points.
How Can You Help Homeowners Prepare for Storm Season
The best thing a homeowner can do is prepare their property before storm season starts. A storm prep to-do list ensures that nothing is overlooked before the storm.
While some homeowners prefer a DIY approach, many people choose to hire a professional contractor for assistance. As a home improvement contractor, you can create dedicated marketing campaigns around storm prep and throughout storm season to connect with customers and educate them about available services.
Resources: Homeowner Storm Guide
As a home improvement contractor, one way to help homeowners prepare is by educating them with everything they need to know about the upcoming storm season. Of course, these specific recommendations will vary depending on your location and the common types of storms in your area.
Providing educational resources is a great way to add value to homeowners. At the same time, you build a relationship with each homeowner, which increases your chances of being chosen to work with them when they are ready to hire a contractor.
A simple solution is to provide each homeowner with our latest Homeowners Storm Guide. This guide advises homeowners on how to best protect their homes before, during, and after a storm.
Creating a Trusting Relationship with Homeowners
As a homeowner builds trust with your home improvement business, it increases the likelihood that they will continue coming back for more support – year after year. Properties need maintenance and preparation before storm season every year. Your contracting team can offer the hands-on help that brings homeowners peace of mind.
As a contractor, your goal is to leverage customer service strategies to create an ideal homeowner experience. For example, maintaining open communication ensures that people get the right information at the right time. Plus, you can show homeowners how to find the best value in the needed services.
Best Relationship and Lead Generation Strategies for Home Improvement Contractors
Finding a lead and building a relationship with a homeowner creates a long-standing partnership that supports your business as you deliver excellent results. At Modernize, we help home improvement contractors like you find homeowners looking for the services you offer. Schedule a consultation with our team to learn more about proven strategies for online lead generation.