The start of the COVID-19 pandemic sparked interest in homeowners who want to upgrade their living space, and demand is continuing to grow.
For example, recent statistics show that home remodeling searches have more than doubled between 2020 to 2021. With the search for home improvement contractors doubling within the past two years, the digital landscape is more competitive. As a result, home improvement contractors who want to stay ahead of the competition must be proactive about staying ahead of these trends.
In this article, you’ll learn the best strategies to gain an edge over your competition, and connect with more homeowners searching for your services.
Reputation matters. When homeowners are preparing to spend tens of thousands of dollars on home improvement projects, they want to hire a contractor they trust. So one of the first things a homeowner will do is Google your business name to learn more about your brand and what others are saying.
Online reviews are valuable resources to encourage people to move forward with the project. Be proactive about getting as many reviews as possible from current clients. Once you complete the job, thank the customer and ask them to write a review on Google.
Make the review process as easy as possible by providing a link to your Google business page. Share basic instructions about how to submit the review. You can make it easier on the customer by sharing a review template, then asking for permission to put their name on it.
If you make it easy on the customer, you get more reviews, encouraging future homeowners to use your services.
Respond to Leads Immediately
Homeowners expect fast responses, so you will lose them if you don’t reach out as soon as possible. In addition, customers want to get the best quote for their project, which means they are likely requesting appointments and estimates from many different contractors online.
A fast response increases the likelihood that they will choose your services. Prompt follow-up shows your professionalism, but it also establishes a relationship with the lead as soon as possible – helping you gain an edge over the competition.
Create an Eye-Catching Website
If you don’t already have a website, creating one should be at the top of your to-do list. If your website is outdated, it’s time to invest in a redesign. A website establishes proof that your business is legitimate and trustworthy.
Think about your website as a portfolio: a place where you can share reviews and showcase before/after photos. The goal is to provide information that entices the customer to book a consultation to learn more about your services.
Remember that the website will establish the homeowner’s first impression of your business. It’s an investment to spend money on a website, but you’ll see a return on that investment since it helps to close more deals.
Always Follow Up When the Job is Done
It is always good practice to follow up with post-project clients. Mark your calendar to follow up within the first 30 days after completion. A phone call or letter is a great way to check in and make sure they are satisfied with the services.
Ask questions to make sure everything turned out how they wanted. Thank them for their business and invite them to send referrals your way if they know anyone else who needs your services.
Maintain Your Edge in the Industry
These tips make a difference in helping you stay ahead in this highly competitive industry. Online reviews, fast lead response times, a quality website, and follow-up strategies help you build relationships and establish your brand.