[Podcast] Built Better: Maximizing the Value of Your Leads: Lightfire Partners

As a home improvement or home services business, maximizing the value of your leads is critical to healthy growth and scalability.

Join us as we welcome Michael Griffin, founder of Lightfire Partners, as we discuss the right techniques to drive success with high-volume leads. Lightfire Partners have been an industry leader in home improvement & home service ad support for over 40 years. Michael will review best practices when it comes to following up with high volume leads, and how data is your best friend when working with your internal or external call centers.  Check out more Built Better episodes on Spotify and Apple Podcasts.