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Updated October 18, 2023

Popular Articles
Answer Engine Optimization: How Brands Win the New Search Era How Much Do Modernize Leads Cost? The Advantages to Offering Home Improvement Financing The Problem with Flat Pricing in Home Services Lead Generation
Popular Articles

  • Answer Engine Optimization: How Brands Win the New Search Era

    The Search Box Isn’t Dying – It’s Evolving Into Answer Engines Your next customer won’t Google you—they’ll ask about you. AI assistants like ChatGPT, Google AI Overviews, and Microsoft Copilot...

  • How Much Do Modernize Leads Cost?

    One of the most frequent questions contractors ask Modernize is, “How much do your leads cost?” We understand that no matter the size of your business, cost is always a...

  • The Advantages to Offering Home Improvement Financing

    Why Financing Matters More Than Ever  For many contractors, the hardest part of winning a new job isn’t proving your skill or convincing a homeowner that the project is needed....

  • The Problem with Flat Pricing in Home Services Lead Generation

    For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on...

  • Modernize Pros Referral Program FAQ

    Q: What is the Modernize.com/pros referral program?  It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor...

  • How Modernize Leads Are Created: The Journey from Discovery to Connection

    At Modernize Home Services, we connect homeowners with top-tier contractors through a carefully designed lead generation system. Our approach ensures high-intent leads by leveraging a variety of digital marketing channels,...

  • How Modernize Home Services is Transforming Lead Generation in the Home Improvement Industry

    In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services,...

  • Lead Gen Reimagined: A Full-Funnel Approach for Home Services

  • How To Turn More Leads Into Completed Projects: Nurturing Home Improvement Leads in 2025

    Chances are you’re not going to get a signed contract back on the day you make contact with a home improvement lead—even if your work is wildly impressive, the client...
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