You want to optimize your business website to bring in organic search traffic. But does it feel like you are chasing a moving target because Google keeps changing its algorithm?

Digital marketing may seem intimidating, but once you find the best strategies for your business, it is worth the effort because of the leads you can generate through search engine marketing.

Additionally, a successful marketing strategy is to know what homeowners are searching for, then show Google that your website is relevant to these searches. Here are a few tips to help you understand the Google algorithm to create a better marketing plan that produces results.

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How Google’s Algorithm Works

The Google algorithm improves viewer experience by measuring the importance of web pages by keywords. Because marketable keywords are constantly changing, Google is continuously updating its algorithm (page rank) to provide the most relevant results of that moment.

Keywords and phrases serve as the primary base for Google’s algorithm. Keywords are what influence PageRank (PR) – what position you appear on Google’s search page. Multiple factors are used to assign a ranking based on the keyword. For example, one factor that the algorithm looks into is how many times the targeted keyword appears on a page.

Higher ranked pages are easier to find since they appear at the top of the search engine results page (SERP). In addition, higher-ranked pages are pages that Google’s algorithm identified as the most helpful for the user’s search.

Increasing your website ranking shows your site prominently on Google for related searches. For example, a potential key phrase could be “hot tub installation” near me – the key phrase being “hot tub installation.” Using targeted keywords on your page will increase your website traffic and, as a result, present opportunities to close.

No one knows the exact Google algorithm intricacies that determine which websites show up at the top of the search results. But there are best practices you can follow to improve your website’s likelihood of gaining good rankings. A favorable method is optimizing your pages.

Google Rewards Quality

There is no cookie-cutter solution to dominate the top rankings in the search results. However, you can improve your odds of good rankings by optimizing your website and creating user-friendly content.

Relevancy is a critical piece in this process. For example, if someone is searching for a “bathroom renovation contractor in Seattle,” ensure that your website matches these keywords.

Organize your website content with keyword-rich headers, metadata, and optimized images. Further, ensure that your page houses all the information a homeowner needs when researching contractors. Some types of information include but are not limited to:

  • Business location and hours
  • Contact us
  • About us

Focus on the Users, Not Google

Some people get pulled into the never-ending study of trying to understand the current state of the search engines. But the truth is that these search engines are continuously evolving, making it impossible to keep up.

The most important thing you can do is make sure the website visitors have a positive experience on your site. The Google algorithm rewards the websites with excellent content and a positive user experience.

Digital Lead Generation to Boost Your Sales

Trying to beat Google’s algorithm is an investment. While we have provided some of the best tactics you can use to improve your page rank, results will not happen overnight.

For businesses looking to improve their ROI now, we recommend investing your marketing cost in a lead generation service like us. For more information about effective lead generation and growing your ROI, reach out to our team at Modernize.

Ready to grow your business?