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9 Best Tankless Water Heater Brands of 2025

Which tankless water heater brand is right for you?
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Tankless water heaters, sometimes called “on-demand” units, heat water only when it’s needed rather than storing it in a tank. This makes them highly energy-efficient, ideal for smaller spaces, and capable of providing continuous hot water for busy households. Though installation costs can be higher upfront, tankless systems often deliver long-term savings and superior efficiency.

The best tankless water heater brands typically range from $1,000 to $3,500+, depending on flow rate, fuel type, efficiency rating, and local labor costs. Choose based on your priorities: energy efficiency, size, performance, warranty coverage, and household hot-water demand.

  • Best for Budgets: Eccotemp, State Water Heaters
  • Premium Quality: Rinnai, Navien, Rheem
  • Best for Large Households: A.O. Smith, Bradford White
  • Smart-Home Integration: Rheem, GE Appliances

Best Brands at a Glance

Top 9 Tankless Water Heaters

Our experts at Modernize evaluated leading tankless water heater manufacturers based on energy efficiency, flow rate, warranty coverage, brand reputation, and customer satisfaction. Below are the top-rated brands for performance, reliability, and long-term value.
  1. Rinnai
  2. Navien
  3. Rheem
  4. AO Smith
  5. Bradford White
  6. Ruud
  7. State Water Heaters
  8. GE Appliances
  9. Eccotemp
1

Rinnai

5/5
  • Average Cost: $1,200 to $3,500
Best For: Premium performance and reliability

What We Love

Rinnai is the industry leader in tankless technology, offering powerful gas and condensing models that deliver consistent, on-demand hot water. Known for outstanding efficiency and longevity, Rinnai’s products are engineered in Japan and built for decades of dependable service. We rate it 5 stars for energy performance, durability, and advanced technology.

Cost Information

Rinnai tankless water heaters typically cost $1,200 to $3,500 installed, depending on size, venting configuration, and gas line requirements.

  • Basic Non-Condensing Models: $1,200 to $1,800
  • High-Efficiency Condensing Units: $2,000 to $3,500

Installation costs usually run $800 to $2,500 and depend on venting upgrades, gas-line capacity, and whether a recirculation system is added.

Best Series

The Rinnai Sensei™ SE+ Series offers ultra-high efficiency with up to 0.98 UEF, smart connectivity, and built-in recirculation for faster hot water delivery.

Exceptional efficiency and lifespan
Strong brand reputation and support
Extensive model selection for all home sizes
Higher initial cost
Not available at big box stores
Some models need dedicated venting upgrades
3

Rheem

4.5/5
  • Average Cost: $1,000 to $2,800
Best For: Smart-home integration

What We Love

Rheem’s tankless systems blend reliability with innovation, offering both gas and electric models suited for diverse households. Known for strong warranties and excellent support, Rheem’s newer Performance Platinum tankless line integrates smart Wi-Fi control for convenience and efficiency tracking.

We rate it 4.5 stars for dependability and user-friendly technology.

Cost Information

Rheem units cost $1,000 to $2,800 installed, depending on fuel source and efficiency.

  • Standard Gas or Electric Models: $1,000 to $1,600
  • Condensing and Wi-Fi-Enabled Units: $1,800 to $2,800

Installation typically adds $600 to $900, depending on whether the home needs venting or electrical upgrades and whether a recirculation system or smart-home integration is added.

Best Model

The Rheem RTEX-18 is a compact and highly efficient tankless water heater built to deliver reliable, on-demand hot water. Boasting a 99.8% energy efficiency rating, it features durable copper heating elements and precise digital temperature control, making it an ideal solution for smaller homes and households with moderate hot water demands.

Reliable nationwide support
Smart technology integration
Strong warranty and efficiency
App features can be inconsistent
Requires professional setup
Somewhat limited electric model output
4

AO Smith

4.5/5
  • Average Cost: $1,000 to $2,700
Best For: Long-lasting construction

What We Love

AO Smith

brings the same trusted durability from its tank models into its tankless lineup. The brand’s gas and hybrid models are designed for efficiency and reliability, with corrosion-resistant heat exchangers and strong warranty coverage.

We rate it 4.5 stars for performance and long-term value.

Cost Information

A.O. Smith tankless heaters cost $1,000 to $2,700 installed, depending on type and flow rate.

  • Standard Non-Condensing Models: $1,000 to $1,500
  • Condensing Models: $1,800 to $2,700

Installation costs are generally $600 to $1,500, influenced by venting design, gas-line size, and the complexity of replacing an existing water heater.

Best Series

The A.O. Smith Signature Series Tankless Gas Heater offers excellent efficiency and fast flow rates, with ENERGY STAR® certification and corrosion-resistant components.

Proven brand reliability
Strong warranty coverage
Efficient gas and hybrid models
Fewer smart features than rivals
Limited electric options
Installation can be complex for retrofits

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5

Bradford White

4/5
  • Average Cost: $1,200 to $2,800
Best For: Professional-grade systems

What We Love

Bradford White is highly regarded by professional plumbers for its robust and contractor-grade tankless systems. Known for durable design and superior heat exchanger quality, the brand focuses on performance and dependability.

We rate it 4 stars for professional reliability and solid efficiency.

Cost Information

Bradford White tankless models cost $1,200 to $2,800 installed, depending on configuration.

  • Standard Gas Models: $1,200 to $1,800
  • High-Efficiency Condensing Units: $2,000 to $2,800

Installation costs average $700 to $1,500 and depend on vent routing, access, and any gas or plumbing upgrades required.

Best Series

The Bradford White Infiniti® K Series provides continuous hot water, low NOx emissions, and a corrosion-resistant dual heat exchanger.

Professional-quality build
Excellent reliability
Quiet operation
Contractor-only availability
Higher price range
Limited consumer marketing
6

Ruud

4/5
  • Average Cost: $900 to $2,400
Best For: Reliable mid-range performance

What We Love

Ruud, a sister brand to Rheem, delivers similar reliability and energy performance at slightly lower price points. It’s a strong option for homeowners seeking dependable hot water and good warranty protection without the premium cost.

We rate it 4 stars for reliable mid-range performance that delivers solid efficiency and dependability at a more affordable price point.

Cost Information

Ruud tankless systems cost $900 to $2,400 installed, depending on model and flow rate.

  • Standard Models: $900 to $1,400
  • Condensing Models: $1,600 to $2,400

Installation costs typically range $600 to $1,200 and vary with venting type, fuel source, and whether new plumbing or electrical work is needed.

Best Series

The Ruud Professional Ultra Series offers up to 0.93 UEF efficiency and includes built-in digital diagnostics for easier maintenance.

Strong reliability and efficiency
Affordable pricing
Nationwide availability
Fewer advanced smart options
Warranty terms vary by installer
Smaller product selection
7

State Water Heaters

4/5
  • Average Cost: $900 to $2,200
Best For: Value and accessibility

What We Love

State Water Heaters provide reliable tankless systems that balance cost and performance. Known for accessible pricing and dependable operation, these units are ideal for homeowners who want long-term efficiency without paying premium prices.

We rate it 4 stars for consistent, value-driven reliability and strong energy performance suited for everyday homeowners.

Cost Information

Typical costs range $900 to $2,200 installed, depending on type and efficiency.

  • Basic Models: $900 to $1,200
  • Condensing Models: $1,500 to $2,200

Installation costs run $500 to $1,000 and fluctuate based on venting, gas-line upgrades, and overall installation difficulty.

Best Series

The State ProLine® XE Tankless Series features strong efficiency ratings, stainless steel heat exchangers, and reliable warranty coverage.

Affordable and efficient
Reliable performance
Widely available
Limited premium features
Shorter standard warranty
Less brand recognition
8

GE Appliances

3.5/5
  • Average Cost: $800 to $2,000
Best For: Smart-home convenience

What We Love

GE offers user-friendly, tech-focused tankless systems that emphasize convenience and modern design. With digital displays, smart temperature control, and quiet operation, they’re great for smaller homes and tech-savvy users.

We rate it 3.5 stars for user-friendly controls and smart-home convenience ideal for smaller households and light hot-water needs.

Cost Information

GE tankless systems cost $800 to $2,000 installed, depending on capacity and configuration.

  • Electric Models: $800 to $1,200
  • Gas Models: $1,400 to $2,000

Installation costs typically range $500 to $1,000 and depend on whether the unit is gas or electric and if new wiring or venting is required.

Best Series

The GE GeoSpring™ Electric Tankless Series provides fast heating, smart control panels, and compact wall-mounted design for space efficiency.

Smart-home compatible
Modern, compact design
Quiet performance
Smaller capacity range
Less efficient for large homes
Limited availability
9

Eccotemp

3/5
  • Average Cost: $250 – $600
Best For: Budget-friendly or off-grid use

What We Love

Eccotemp is a great choice for homeowners on a budget or for off-grid and RV applications. The brand specializes in portable, compact, and affordable tankless water heaters that are easy to install and maintain. We rate it 3 stars for accessibility, affordability, and innovation in small-space water heating.

We rate it 3 stars for affordability and compact design that works well in small or off-grid applications, though with limited flow and lifespan.

Cost Information

Eccotemp models cost $500 to $1,500 installed, depending on size and setup.

  • Portable or Point-of-Use Units: $500 to $800
  • Whole-Home Systems: $1,000 to $1,500

Installation costs generally fall between $400 and $800, varying with fuel source, venting needs, and whether professional or DIY installation is chosen.

Best Series

The Eccotemp EL22i Indoor Tankless Water Heater delivers reliable performance and easy installation at a fraction of the cost of premium brands.

Affordable and compact
Great for small or mobile homes
Simple DIY-friendly installation
Lower flow rates
Shorter lifespan
Limited efficiency compared to premium brands

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Frequently Asked Questions About Tankless Water Heater Brands

What are the top tankless water heater brands I should consider?

When choosing a tankless water heater, focus first on brands with proven performance, strong warranties, and widespread service availability. Brands such as Rinnai, Navien and Rheem consistently stand out for efficiency, durability and support. These brands have long track records in hot-water systems and offer models suited for whole-house use, strong parts networks, and high customer satisfaction.


Even if you end up choosing a less expensive brand, you’ll want to compare those criteria: brand reputation, warranty, service network and product reliability.


Which brand offers the best warranty for tankless water heaters?

Warranty coverage varies widely between brands and models, but premium brands tend to offer the strongest terms. For example, many Rinnai and Navien tankless models include extended heat-exchanger warranties and full parts support, provided the system is professionally installed and registered. When comparing brands, look beyond the “years” figure and check whether the warranty covers parts and labor, whether installation by a certified contractor is required, and if maintenance obligations (such as annual flushing) are mandated. A strong brand-level warranty is often a sign of confidence in product durability.


How do I choose between tankless brands when they all claim high efficiency?

Efficiency ratings (like UEF or energy factor) are important, but they don’t tell the whole story when comparing brands. You should also evaluate how the brand’s models match your home’s hot-water needs, the size and flow rate you require, and how easily the brand is supported in your area (service parts, installer network). For instance, a brand may have very efficient models, but if those models aren’t widely available locally or service technicians aren’t familiar with them, you may pay more in service or get less support. Choosing a brand that balances high efficiency with good local availability and strong warranty/service backing is key.


Should lower-cost brands be ruled out when selecting a tankless water heater brand?

Not necessarily. Lower-cost brands like Eccotemp or State Water Heaters may offer good value for smaller homes, secondary systems, or point-of-use installations. However, when choosing between brands, you should weigh factors such as model quality, warranty, durability of components and local service support. If a lower-cost brand meets your flow-rate needs, has a solid reputation, and local service is available, it can be a practical choice — just don’t assume “cheaper” always equals “good enough” in the long run.


How much does brand selection impact the lifetime cost of a tankless water heater?

Brand selection can significantly impact lifetime cost through factors like warranty support, maintenance requirements, service-part availability, repair cost and resale value. A top-tier brand may cost more upfront but deliver longer lifespan, fewer breakdowns and better service, thereby lowering total ownership cost. For example, if you choose a reputable brand with strong support, you may avoid costly emergency replacements or service calls. In contrast, a lesser-known brand may have cheaper upfront pricing but could cost more in maintenance or early failure risk.


Is Rinnai or Navien better for tankless water heaters?

Both Rinnai and Navien are leaders in the tankless category, and the best choice depends on your priorities. Rinnai is known for unmatched reliability, long product lifespans, and strong nationwide service support, making it a great fit for homeowners seeking low-maintenance performance. Navien, on the other hand, excels in condensing technology and efficiency, offering some of the highest UEF ratings in the industry and integrated recirculation systems for instant hot water. If long-term durability and easy service are most important, Rinnai may be the better pick; if your focus is on cutting-edge efficiency and energy savings, Navien is tough to beat.


Which tankless water heater brand is easiest to install and maintain?

For homeowners who value straightforward installation and simple maintenance, Rheem and A.O. Smith are often the most convenient options. Both brands design their tankless models with accessible service panels, clear diagnostics, and broad installer networks across the U.S. Rheem’s smart EcoNet® integration also helps users monitor performance and schedule maintenance alerts. In general, choosing a brand with wide service availability and clear documentation — like Rheem, A.O. Smith, or State Water Heaters — can save you both time and money over the lifespan of your system.


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