PAID SOCIAL ADVERTISING
Build Demand Before the Search Begins
Get in front of your next customer before they ever type a search. Modernize builds scroll-stopping social campaigns for home services, targeted to the right homeowners, designed to convert, and built to turn attention into booked jobs.
Trusted by Home Services Businesses
20+
Years in home services
1,000+
Businesses trust Modernize
Hundreds
Of campaigns across home services
$100M+
in media managed
Your next customer isn’t searching yet. Paid social helps you get there first.
Modernize Paid Social Advertising helps home services businesses reach future customers before they start searching. Our paid social media services combine home services expertise, targeted audience strategy, and conversion-focused creative to turn attention into qualified leads and booked jobs.
WHY MODERNIZE
Any agency can run Meta and Facebook Ads. Not every agency can turn them into booked jobs.
What sets Modernize apart is the home services expertise, technology, and strategy behind every campaign, built to convert attention into paying customers, not just impressions.
Deep home services expertise
Hundreds of campaigns across trades, markets and seasons help us identify what works faster, avoid wasted spend and focus your investment on the opportunities most likely to drive growth.
A media team without the headcounts
Get the strategy, execution, analytics, and technology of a dedicated media team without hiring, training, or managing it yourself.
Measured by revenue, not impressions
We optimize toward the numbers that matter to your business: leads, appointments, sales, revenue, not just impressions, clicks, or engagement.
Start With a Complimentary Paid Media Audit
Discover what’s working, what’s not, and where to focus next.
Our home services specialists dig into your current paid media strategy and performance to find the gaps, surface your highest-impact opportunities, and tell you exactly where to focus next.
HOW IT WORKS
Start With an Expert Assessment. Leave With a Clear Path Forward
Tell us about your business
Complete a short survey covering your current marketing, growth goals and priorities.
Get an expert assessment
We review your campaigns, tracking, performance and broader digital presence to uncover what’s working and what may be holding back growth.
See where to focus first
Get prioritized recommendations and a roadmap focused on the opportunities with the greatest potential business impact.
Put the strategy to work
If there’s a fit, our team turns the findings into a tailored paid media strategy, then manages, measures and continuously optimizes performance.
Full-Service Paid Social Capabilities
Your custom engagement strategy may include:
The final scope of work is developed after the Paid Media Audit and strategy development.
Is Modernize Paid Social Advertising Right for Your Business?
Built for home services businesses ready to reach more homeowners and grow beyond paid search alone:
Why Businesses Switch to Modernize
