How Modernize Drove a 200% Revenue Increase for Bath Planet

The reason I trust [Modernize] is because of the proven track record.

Chris Cusick, Owner, Bath Planet of Arkansas

About Bath Planet of Arkansas

Industry: Home Improvement – walk-in tubs, walk-in showers, bath remodel, and bath refacing
Company size: 15 employees, 16 subcontractors
Location: Arkansas
Use Case: Lead Generation

Bath Planet of Arkansas has evolved under Chris’s leadership from a basic operation into a major player in the bathroom remodeling industry. Not a franchise but a network of dealers, Bath Planet has demonstrated significant growth and resilience, adapting to market demands and focusing heavily on effective marketing strategies and customer service.

of total leads come from Modernize

consistent marketing cost

increase in annual revenue from Modernize leads in 2023

Why Bath Planet Partners with Modernize

Chris chose to work with Modernize based on his positive early experiences since 2014. His strong background in marketing and sales has helped him understand how crucial generating leads is for growing a business. “With you guys, I appreciate that a lot of the advertising is already done, and you do a great job,” Chris reflects on the years spent working together. A key part of this partnership is his regular talks with his account manager, Anthony. “What I attribute our most recent success to is having a scheduled call with Anthony, our account rep, twice a week,” says Chris.

These regular discussions help them continuously improve and adjust their marketing strategies, ensuring they are both on the same page and can quickly adapt to any changes in performance or the market. Chris adds, “The accountability and the relationship with [my account manager] is something I look forward to every week.” This organized yet adaptable communication approach has been vital in driving their shared success.

Bath Planet’s Winning Strategy for Modernize Leads

Chris attributes the success with Modernize leads to a strong follow-up process and a well-managed CRM system. “When we receive a lead from you guys, it pours directly into our CRM,” Chris explains. This quick integration is followed by multiple contacts, making sure that Bath Planet is the first to reach potential customers. Chris emphasizes the importance of being proactive and responsive: “We’ve got six or seven call center reps, each calling a new lead four to seven times a day. That phone number is ours, so we burn it up.” This aggressive but strategic approach has been very effective in turning leads into sales.

We work closely with our account managers to brainstorm any issues, and they provide detailed metrics that we use to succeed. They are highly engaged–they hear us and understand our needs.

Chris Cusick
Owner
Bath Planet www.bathplanetofarkansas.com