Cassie Morien

Cassie Morien has a deep passion for helping homeowners. As the Director of Strategy for Modernize Home Services, Cassie has spent more than 4 years using data to thoughtfully create innovative resources to help homeowners navigate large home improvement projects. One of Cassie's key contributions to Modernize has been the creation and oversight of six cost calculators. These valuable tools assist homeowners with budgeting for their upcoming projects. In 2022, for example, more than 157,000 homeowners used Modernize windows cost calculator to plan their project. Born and raised in Florida, Cassie has lived through too many hurricanes and has a deep appreciation for preparing ahead of severe weather. She now lives in Austin, Texas, and loves helping homeowners stay safe during all weather events— from routine rain to hurricanes to ice storms. Follow Modernize across social media (including TikTok!) for more of her team's helpful homeowner content.

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Built Better Podcast
2021 Homeowner Insights with Modernize’s Cassie Morien
In today’s episode of Modernize’s Built Better podcast, we’re diving into our latest homeowner surveys and discussing the…
Webinars
Webinar: How Bath Fitter of San Diego Increased Their Appointment Set Rate by 5X
It’s no secret that “speed to lead” is the motto when working with lead generation services. In a recent webinar with our…
Built Better Podcast
Flipping the Script in 2021: Crane Renovation Group
“The millennial generation is aging out. COVID changed this generation, by seeing more relationships, houses being bought, and…
Built Better Podcast
American Standard: Building a Strategy to Shift with The Industry
Join the Built Better podcast featuring Chad Kreutz, VP of Marketing at American Standard, to discuss how his team is identifying the…
Articles
5 Steps to Grow Your Hot Tub Business
One interesting down-stream effect of the pandemic is the increased demand for recreational activities at home. Hot tubs, trampolines,…
Articles
Scaling your Marketing Strategy for Medical Alerts in 2021
The 65-and-older population continues to grow each year, with more than 55 million people in the United States over retirement age. Baby…
Articles
Generating Revenue From Last Year’s Leads
Now that the New Year has started, many home improvement professionals  are refocusing on their marketing efforts for 2021. What…
Articles
Your Construction Crew & the COVID-19 Vaccine
With the Coronavirus vaccine’s current distribution in the United States, the Centers for Disease Control (CDC) must face a tough…
Articles
Why Kitchens Are at the Top of a Homeowners Renovation List
Why do homeowners choose to spend thousands of dollars on kitchen renovations? Whether you’re a sales rep or the owner of a remodeling…