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Blog, General
Mining for Gold: What Is an ‘Ideal Customer Profile’ and Why You Want (At Least) One 
One of the most important ways to solidify a regular client pipeline is learning who you want your client to be. It’s really quite…
Blog, General
10 Ways to Beautify Your Home Improvement Website
Your online presence is one of your most important sales efforts. Don’t neglect it. Whether a potential client heard about you through…
Blog, General
The Personal (& Professional) Benefits of Handing Off Lead Generation
Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can…
Blog, General
The Many Hats Contractors Wear & The Dangers of Spreading Yourself Too Thin
While homeowners expect your online and social presence to be top notch, they’re ultimately signing up for your expertise in home…
Blog, General
Work Smarter, Not Harder: How Contractors Should Capture Homeowner Data to Optimize Marketing Techniques
In 2019, the same old approach to home improvement lead generation is not going to cut it. That’s nothing new — and yet research shows…
Blog, General
How to Expand Your Digital Footprint to Reach More Homeowners
Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase:…
Blog, General
Handling Homeowner Objections to Move Leads Down the Sales Funnel
No matter what kind of sales you’re in, you will always combat objections as you push to drive more leads into customers. Especially…
Blog, General
How To Turn More Leads Into Completed Projects: Nurturing Home Improvement Leads in 2019
Chances are you’re not going to get a signed contract back on the day you make contact with a home improvement lead—even if your work…
Blog, General
Home Improvement Marketing Strategies in 2019
 Do You Need Home Improvement Marketing? Welcome to our three-part series on online home improvement lead generation, where we discuss…

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In the meantime, take a look through our Contractor Resource library, where you’ll learn how to turn more leads and appointments into completed jobs!

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Question? Call us: (888) 271-1417