Many owners in the HVAC industry have been facing a worker shortage for years. As a result of the increase in demand and reduced availability of workers, local businesses have difficulty keeping up with homeowner requests.
As the owner or manager of an HVAC company, how are you shifting your hiring and onboarding practices to connect with the best talent? Our advice is to be proactive about your approach to stay competitive in the industry. Consider these proven HVAC recruiting strategies to bring in the top candidates for your business.
Tip #1: Provide Apprenticeships
The best talent in the HVAC industry is often found in people who are proactively improving their skills. One method you can use to attract top talent for your HVAC business is to host an apprenticeship. This approach gives you a pool of qualified candidates and a firsthand view of how this exceptional talent fits in your business.
Additionally, providing an apprenticeship allows for on-the-job training and also paves the way for word-of-mouth marketing. The goal is to spread the word to connect with people who are interested in becoming HVAC technicians. At the same time, you also enjoy the benefits of sharing information about your services with homeowners looking for HVAC services.
Tip #2: Recruit Online
When a candidate is looking for work, it is no surprise that they will likely turn to online resources to find employment opportunities. You can increase the likelihood of connecting with top talent by taking your recruiting efforts online.
Posting a job-for-hire online opens your recruiting efforts to a pool of new talent. In addition, your reach is more comprehensive when you are not limiting your approach to in-person interactions.
As you learn more about digital advertising, you will see that online recruiting is one of the easiest and most effective ways to attract talent to your HVAC business.
Tip #3: Create Selling Points
Why should a potential hire join your HVAC business? Not only do you need to post the job opportunity, but you also capture each person’s attention by sharing the selling points that make you stand out as an employer.
Think about the benefits HVAC employees are looking for, such as:
- A technology-focused business that uses field service management software
- Opportunity to develop skills, experience, and industry knowledge
- Competitive salary
- Company vehicle or reimbursements for gas expenses
Work these talking points into the interview process to reinforce the employee benefits to increase your chances of finding top candidates.
Attracting Top Talent Boosts Profitability and Retention
It is no surprise that your employees are some of the most valuable assets in your HVAC business. When you have a reliable, skilled team, you can have confidence in the quality of the services you offer to each customer.
The truth is that employee turnover, hiring, and onboarding can cost your company thousands of dollars. Losing a good employee means losing productivity and spending money on expensive efforts to back-fill the position.
Luckily, you can avoid these unnecessary costs by improving your hiring and retention strategies. Bring the right people onto the team and build strong retention. It all starts with quality recruiting strategies to bring in the top talent, naturally attracting the best employees available in the market.