The home improvement industry is booming right now, with many families investing in projects to upgrade and improve their homes. As a flooring contractor, are you taking advantage of the many opportunities that are available right now?
With the right marketing campaign and sales strategy, you have the chance to grow your revenue and connect with homeowners who are seeking your services. In addition, our team at Modernize offers unique industry insights so you can stay relevant in an ever-changing economy.
Homeowner Data: Needs, Preferences, and Motivations
Recently, we surveyed over 6,500 homeowners in the United States. Our goal is to learn more about homeowners’ upcoming flooring projects: their needs, preferences, and motivations. Here are a few critical things you need to know:
- 82 percent of homeowners plan to budget $5,000 or less on flooring
- 62 percent of homeowners prioritize price when selecting a flooring contractor
- Bamboo is hot right now. While 5 percent of homeowners currently have bamboo in their homes, 12 percent said they would install bamboo in their upcoming project.
What do these survey results mean for your business? First, it means it is time to rethink your sales process to focus on the things that matter most to homeowners: cost.
Understanding that cost is an important factor could give you an edge over the competition. For example, you provide affordable solutions and help homeowners see the value they are receiving for their investment.
At the same time, be proactive about accessing the materials that people want – specifically bamboo. As demand increases and supply chain issues affect all industries, prepare for the future by connecting with suppliers who have the materials you need sooner rather than later.
Improve Your Customer Experience
Customer satisfaction is the foundation to building a solid reputation that carries your business to higher levels of success. By focusing on customer experience, your team will boost overall satisfaction – leading to repeated business and referrals in the future.
As the holiday season arrives, homeowners are shifting their priorities and are typically preoccupied with seasonal activities. As a result, you might see a slight decrease in job requests. There is because most contractors experience a “slow season” in the winter months.
You can help your home improvement business deal with the slow season by actively working to keep your sales pipeline full throughout the holidays. The work you do now brings in the leads ready to start on their home improvement projects within the next few months.
Now is the time to meet and establish connections with as many leads as possible. That way, you will keep these leads warm throughout the winter and into next year. Improving customer service and sales strategies right now fills your pipeline, so you have consistent work opportunities in the future.
Preparing for 2022
The fourth quarter is a great time to assess your successes in 2021 and identify opportunities for improvement in the upcoming year. Review financial and sales reports to get a clear picture of how well your company did this year. Did you hit the revenue milestones you were hoping to achieve?
Do not wait until January to set your goals for 2022. As the New Year approaches, it is time to reflect on this year’s business performance. Analyze your ROI, KPI strategy, marketing costs, profit margins, and more.
Take this opportunity to plan your strategies so you have a plan for bolstering your revenue next year. Additionally, our partner managers can support building your pipeline now for January’s busy season.
Lead Generation: Staying Busy All Year Long
At Modernize, our streamlined systems help homeowners connect with home improvement providers like you. If you are looking for flooring leads, we invite you to learn more about how our experienced team will support your business. We are here to help your business thrive in the upcoming months – and beyond.
