Search Engine Dominance
Contractors exploring marketing partnerships in the home improvement sector will note Modernize’s consistent presence on Google.
While personal referrals remain invaluable, many homeowners rely on Google for research. Modernize’s position in 2023 aligns with recognized entities like Angi, US News, and Forbes.
Following a recent Google algorithm update, the platform observed a 130% uptick in top search rankings.
Industry Rankings: A Snapshot
Modernize’s content strategy is reflected in our keyword rankings within the home improvement industry.
Our content team consistently enhances our organic presence on Google, positioning Modernize as a trusted guide for homeowners. The following September 2023 data showcases our online visibility compared to industry leaders:
- Home Depot: 39.44%
- Forbes: 24.68%
- Modernize: 19.85%
- Angi: 7.63%
- Bob Vila: 6.87%
- US News: 1.53%
This data underscores Modernize’s competitive stance based on keyword rankings.
Specialized Insights: HVAC and Windows
Modernize consistently ranks within Google’s top results for key sectors. In HVAC, it holds the premier organic position for searches such as “HVAC Systems Cost,” with around 250,000 homeowners accessing the HVAC Replacement Cost Calculator annually. For window replacements, post the August 2023 Google update, Modernize’s average rank stood at 12.18, trailing This Old House and Architectural Digest.
Tools and Guides
Modernize’s digital tools, including seven cost calculators, offer homeowners clarity on project costs and rank within Google’s top 1 to 3 organic search results, drawing about 600,000 visits annually. Specialized tools, like the Window Frame and Window Glass tools, simplify intricate decisions, guiding homeowners through the right window frame or glass choices, making their home improvement journey straightforward.
Engagement Metrics: Quantifying User Interaction
Modernize’s digital tools, tailored for early-stage homeowner inquiries, have demonstrated notable user engagement. Tools such as “What Roofing Shingle Do I Need?” and “How Many Solar Panels Do I Need?” have reported engagement rates of up to 48%. Furthermore, funnel completion rates for these tools approach 57%, indicating their effectiveness and resonance with users.
Adapting to the Digital Evolution
For many homeowners, Modernize is the go-to site when starting their online home project research. Marketers who partner with Modernize can tap into this audience, reaching those who might not yet know their brand.
As Google updates its search methods, Modernize adapts, using thorough research to guide our changes. We also value feedback from homeowners, using their insights to fine-tune our strategy and better serve both contractors and users.
