We’re on the cusp of another seasonal break. You might be considering pausing your lead generation campaigns. But let’s talk about why maintaining your campaigns could be a better strategy.
In 2022, we randomly selected five clients from our campaign-active pool, and during the holiday season, they collectively generated an average of $200k in revenue from holiday leads.
Every lead we provide is a homeowner who’s taken action in real-time to submit their information, indicating a high level of intent. If a homeowner submits a request during a seasonal break, it usually means they need work done immediately.
While it’s true that the volume of leads might decrease during these breaks, that doesn’t mean the opportunities disappear. In fact, with fewer competitors active, you have a unique chance to connect with potential customers.
Moreover, the benefits of maintaining your campaigns extend beyond the immediate seasonal break. Clients who keep their campaigns running often find themselves in a better position when business resumes. They’ve capitalized on a market with less competition and set themselves up for success in the coming months.
Pausing your campaigns could mean losing ground to competitors. In the competitive home improvement industry, that’s a risk you might not want to take.
So, as you approach a seasonal break, consider maintaining your campaigns. By doing so, you can seize opportunities, stay ahead of the competition, and set your business up for a prosperous return.
