Each year, Modernize Home Services surveys thousands of U.S. homeowners to better understand their project preferences and pain points. Our homeowner sentiment survey is an ongoing, long-term study of how homeowners research and evaluate home improvement projects.
Our study explores how homeowners prepare for their upcoming projects, budget, find and select their preferred professional, and more. These findings are designed to help professional contractors and remodelers better understand and serve prospective customers.
Last year, we conducted our annual survey between November 2019 and April 2020— well before the disruption and loss caused by the COVID-19 pandemic was fully realized. Over the past 14 months, our home improvement industry has needed to adapt in numerous ways. Our latest report highlights how homeowner trends have changed, year over year.