Modernize Home Services Acquires Get The Referral, Adding Referrals to Its Platform

Acquisition gives home services professionals a new, high trust source of customer acquisition alongside Modernize’s exclusive homeowner demand 

Published: October 2, 2026

AUSTIN, Texas — Modernize Home Services today announced it has acquired Get The Referral (GTR), a referral technology platform, purpose built for home services professionals. The transaction closed on October 1. The addition adds referral generation to a Modernize platform that already spans lead generation, financing solutions (360 Finance), and marketing services serving home services professionals across the full customer journey, from initial homeowner inquiry through install and on to the referrals that follow.  
 
Home services professionals have long treated referrals as their best source of work and their least manageable one. Referrals arrive with trust already established, producing higher contact rates, higher appointment rates, higher close rates, and lower acquisition costs than purchased channels. What has been missing is a system to generate them consistently.  

“We built GTR because consistent referral growth takes more than an app. It takes technology, training, incentives, and accountability working together to make referrals part of how your team does business every day,” said Jamey Vumback, CEO and Founder of Get The Referral. “Joining Modernize puts that system in front of far more home services professionals, connected to the demand engine they already rely on.”  

GTR is that system. Branded homeowner apps give customers a project tracker that follows their job stage by stage, with automated notifications at each milestone. Sales representatives get field tools to create advocates and submit referrals at the point of sale. Reviews are captured when satisfaction peaks and routed accordingly. An integrated wallet streamlines advocate reward payouts when a referral converts, eliminating traditional paper checks and manual delays. GTR’s platform integrates with more than 100 CRM and field service systems and supports deployments spanning 100+ locations and 2,000+ sales representatives.  

For Modernize clients, the addition of GTR means one platform covering both sides of growth: high-intent homeowner demand, plus the financing, marketing services, and now referral tools that turn customers they have already served into the next great job.  
   
“Our clients consistently tell us referrals are among their highest-performing sources of new business, yet most don’t have a reliable way to systematically generate and scale them,” said Jeff Barnes, General Manager and SVP of Modernize Home Services. “GTR changes that by turning referrals into a repeatable growth channel. Its technology keeps homeowners connected with the professional and their brand throughout the project, while giving teams the tools to turn great customer experiences into new opportunities. Adding GTR extends our platform across the entire customer journey—from first inquiry through installation—and helps one great job create the next one.”  

Terms of the transaction were not disclosed. Get The Referral will continue to operate its platform and serve its clients as part of Modernize Home Services. 

About QuinStreet, Inc. 

QuinStreet, Inc. (NASDAQ: QNST) is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. QuinStreet is committed to providing consumers and businesses with the information and tools they need to research, find and select the products and brands that meet their needs. 

About Modernize Home Services 

Modernize Home Services is a leading home improvement performance marketing platform connecting homeowners with trusted contractors across the United States. With millions of homeowner inquiries annually and a robust suite of performance solutions, Modernize helps contractors grow more profitably through high-intent demand, digital engagement, and data-driven insights. Visit www.modernize.com 

About Get The Referral 

Get The Referral (GTR) helps home services companies transform satisfied customers into their top lead source. Combining a branded mobile app with a robust Admin Dashboard, GTR makes it simple for contractors to boost homeowner engagement, streamline advocate payouts without paper checks, and track referrals end-to-end. Built with dedicated features for field sales reps, GTR is trusted by hundreds of contractors across North America. Visit www.getthereferral.com. 

Media Contact 

Christina Mascaro, Director of Product Marketing 
Email: [email protected] 
Website: www.modernize.com 

Media Contact 

Kristie Cross, Head of Product 
Email: [email protected] 
Website: www.getthereferral.com 

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