Roofing
Choosing Shingle Colors for Your Roof: A Complete Guide
Choosing the right shingle colors for your roof is an important decision that impacts not only the aesthetics of your home but also its resale value and energy efficiency. With a plethora of options available in architectural shingle colors, asphalt shingle colors, and tile roofing shingle colors, it can be overwhelming to make the right…
eBooks
A Guide to Search Engine Marketing Best Practices
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs). After the launch of our SEM web series, Taking Paid Search to the Next Level, we created an eBook that further expands on search engine marketing. Learn how to maximize the value…
eBooks
The State of The Contractor in 2022
There have been many unpredictable changes within the industry, and the world, over the last couple of years. Back in January, we conducted a survey of over two hundred home improvement professionals to learn more about the State of the Contractor in 2022. In this eBook, we uncover our findings. You will learn about the…
Articles
How Contractors Can Help Homeowners Prepare for Storm Season
When irregular weather patterns happen, many homeowners feel anxiety about protecting their homes and families during the storms. Last year, the US had a lot of unusual weather events: droughts, flooding, wildfires, tropical storms, hurricanes, and more. In 2021, there were 20 extreme weather events in the United States, costing an estimated $145 billion in…
Articles
Four Advantages of Investing in a Video Marketing Strategy
It is a good exercise for business owners to research what is happening in the digital marketing industry. Are you staying current with the newest trends to ensure you are actively connecting with homeowners? Video is becoming the preferred medium of digesting information, with the average person spending 100 minutes each day watching videos online.…
Podcast
Navigating the Aging In Place Boom with BOCA Walk-In Tubs
On this episode of the Built Better podcast, we welcome Dominic Telymonde, Vice President of Sales and Owner of BOCA Walk-In Tubs. Join us as we talk with Dominic about the impact of the aging in place boom for walk-in tubs, and his strategy to get through the “great resignation.”
Articles
Top Landing Page Optimization Tactics
Want to have more visitors to your site? Do you want more estimate requests? The answer should be an obvious yes. The question then remains, how can you increase user traffic to your site and convert by submitting a quote estimate? The answer is landing page optimization. The wording, design, and other features of each…
Articles
How to Level-Up Your Paid Search Campaigns
Paid search, or Pay Per Click (PPC), is a great way to ramp up your lead generation efforts and connect with clients searching for your services. But without strategic campaign planning and management, your Pay Per Click strategies can quickly burn through your advertising budget. The key is to design your paid search campaigns with…
Articles
Image Optimization Best Practices for Home Improvement in 2022
While Search Engine Optimization (SEO) does not provide overnight traffic to your website, it is a long-term strategy that can help brings in a steady stream of leads. Many factors go into Search Engine Optimization, including quality content, page load times, and website authority. Today, we will focus on image optimization and why you should…