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A Guide to Search Engine Marketing Best Practices

Updated: Written by: Catie Bonner

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs). After the launch of our SEM web series, Taking Paid Search to the Next Level, we created an eBook that further expands on search engine marketing.

Learn how to maximize the value of your search engine marketing with our tips and strategies in our latest free Ebook.

You will learn:

  • How to target the highest intent homeowners
  • How to create impactful, measurable, PPC campaigns
  • How to get homeowners to fill out your forms
  • How to measure the success of your campaigns

About Catie Bonner

Catie is a home improvement expert based in Austin, TX and writing content for modernize.com. Catie has been writing, editing, and publishing trustworthy content for 10+ years.

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