Articles
Supply Chain and Inflation: Minimizing the Impact on Your Business
Supply chain issues are an unexpected outcome of the COVID-19 pandemic, resulting in a domino effect impacting every industry. How have labor shortages, inflation, and supply chain problems affected your home improvement business? Supply Chain Issues are Affecting Home Renovations Most contractors are running into issues because of increasing prices and longer turnaround times for…
Articles
The State of Google Algorithm in 2022
You want to optimize your business website to bring in organic search traffic. But does it feel like you are chasing a moving target because Google keeps changing its algorithm? Digital marketing may seem intimidating, but once you find the best strategies for your business, it is worth the effort because of the leads you…
Articles
Branded vs. Non-Branded Paid Search
Are you beginning to invest in paid search marketing? Have you decided if you will invest in branded or non-branded campaigns? When you use the most beneficial strategy for your business, paid search advertising is an effective way to turn on a steady stream of leads. So how do you figure out which paid search…
Articles
Increase Your Opportunities with our Aging in Place Survey
Retired homeowners create new opportunities for home improvement contractors offering aging-in-place solutions. Our Modernize survey results can help you with new effective strategies to serve the aging population in your local area. November 2021 Survey Results: Home Accessibility Improvements Our most recent survey in November 2021 shows insight about homeowner priorities for home accessibility improvements. We surveyed more than 2,000…
Articles
3 Tips to Improve Brand Awareness and Close More Deals
Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your potential customers, the higher the likelihood that they will choose your services over the competition. Improving your brand awareness is crucial to spreading the word about your business and increasing your reach across more homeowners. Here are our top three brand awareness strategies to help close more deals in the…
Articles
Preparing for the New Year with a 2022 Marketing Checklist
The new year is here, and it is time to start fresh. How well did your 2021 marketing strategies work to bring in new customers and boost your revenue? Regardless, you need a checklist to start the new year off strong. Here are a few of the most effective marketing tips to use for your home improvement marketing strategy in 2022: PPC and Search Engine Marketing The first…
Podcast
Exploring the explosive growth of Shugarman’s Bath in under 2 years
On today’s episode of the Built Better podcast, we are welcoming Chase Shugarman, owner at Shugarman’s Bath. We are going to dive into the significant growth Shugarman’s Bath had in just 2 years. With over 30 years of industry experience, Shugarman’s Bath eliminates the hassle, stress, and expense of a typical bathroom remodel. Shugarman’s is…
Articles
How to Keep Building Your Pipeline in the Off-Season Part 2
The slow season is an excellent time to catch your breath and relax. However, it is also the perfect opportunity to refocus your marketing efforts on filling your pipeline. The work you do right now will set the stage for the future, having an undeniable influence on your business growth and success in the coming year. Even though many…
Articles
Shifting Trends in the Aging in Place Industry: Walk-in Tubs
When choosing between moving to a retirement community or staying home, most retirees choose to stay at home. At Modernize, we are proactive about connecting with homeowners to understand their priorities and preferences regarding this decision. In our recent survey, homeowners shared their insights on these relevant topics, including their sentiments about aging in the home and their increasing at-home needs, specifically walk-in tubs. Today, we shed light on our survey data to help home improvement…