Articles
Homeowners are Unaware of the Solar Tax Credit
The demand for solar installation is on the rise. More homeowners than ever are looking into renewable energy solutions and lower utility bills. But many people are also worried about the expensive upfront costs for solar installation. Even though solar rebates are available, homeowners do not know about their options to use a solar tax credit to offset their out-of-pocket expenses. One of the…
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Latest Modernize Homeowner Survey: Windows
As the weather cools down and the autumn leaves start to change, families are preparing their homes for the winter. As a result, cost-effective and energy-efficient solutions are a high priority for homeowners pursuing window projects. In our on the latest homeowner data, read our Modernize Homeowner Fall Findings eBook. Sumer Survey Results vs. Fall Survey Results The momentum in the window industry is high. Here…
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What You Need to Prepare for the Increase in Gutter Demand
Seasonal changes are often an important factor when homeowners are considering their home improvement projects. For example, gutter repairs and replacements are high in demand right now, creating the ideal opportunity for gutter contractors to optimize their profit margins this season. At Modernize, we’re excited to share the results from our recent Modernize Homeowner Survey Results. These survey questions show homeowner motivations for investing in…
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What to Expect When You Sign Up for Modernize Leads
How will your home improvement business benefit from partnering with a lead generation team? If you are ready to expand your reach and boost your overall revenue, our programs and consulting services could be the right fit for you. Modernize offers a variety of solutions you need to help expand your customer base by helping you reach more homeowners who are ready to hire a contractor like you. There are a variety of ways to invest your marketing budget. For…
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3 Ways to Succeed When Working with Remote Work Clients
As a result of the current pandemic, many homeowners continue to work from home. Because homeowners are spending more time at home, home improvement contractors must thoughtfully adapt to accommodate new challenges on the worksite. One major obstacle that contractors face is getting the job done while clients are working from home during the construction period. Here are a few…
Partners & Tools
Modernize And Hatch Fall 2021 Promotion
Connecting you with qualified homeowners is the first step in growing your business. The second step is ensuring that you’re quickly and effectively communicating with these homeowners to schedule and run appointments. In fact, research shows that you are 7x more likely to set an appointment if you respond to a new lead in the first…
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Four Ways to Attract the Attention of Qualified Gutter Leads
Home improvement contractors will agree that attracting homeowner attention is critical to converting leads into paying customers. To do so, sales and customer service are equally important skills you need to develop. Dialing in the right plan to generate and convert gutter leads will keep your team busy. Simply bringing in a list of leads is not enough to get new contracts into place. As a contractor, you need to…
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3 Ways to Attract Top HVAC Talent
Many owners in the HVAC industry have been facing a worker shortage for years. As a result of the increase in demand and reduced availability of workers, local businesses have difficulty keeping up with homeowner requests. As the owner or manager of an HVAC company, how are you shifting your hiring and onboarding practices to connect with the best talent? Our advice is to…
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Increase Your Sales by Understanding Homeowner’s Needs
Home improvement marketing is more than paying for a few ads and hoping that the right homeowners will see your services. If you want to maximize your marketing budget, then it starts with understanding the homeowner buyer journey. First, getting into a homeowner’s psychology will help you understand why people spend their money on home improvement projects. Then, you…