eBooks
eBook: A Contractor’s Guide to Following Up with Homeowners
Following up with homeowners is one of the most crucial components of landing new customers and closing more deals. Building a concrete follow-up strategy can allow you to develop stronger relationships with your customers from start to finish. Whether you are following up with a new lead or following up with a previous customer, consistent…
Podcast
Surviving the Supply Shortage with Brettco Roofing
Today’s episode is featuring Holly Green, President of Brettco Roofing, at the Texas Roofing Conference. We talk with Holly about how she successfully manages the company and working through a supply shortage. Built Better is the podcast designed specifically for home improvement professionals like you. Listen as industry leaders join Dom Pucci and Chris Pallatroni…
Articles
Homeowner Project Plans for Interior Remodeling
With a deeper understanding of homeowner project plans for 2021, you can better adjust your marketing and services to match the current demand. Interior remodelers are facing incredible opportunities for growth this year. Homeowners are ready to upgrade their homes, creating an unprecedented level of demand in the industry. At Modernize, we connect homeowners with qualified contractors to meet these needs. Each year, we survey homeowners to gain…
Articles
Homeowner Insights: Research and Planning in 2021
Homeowners are ready to hire contractors, so you need to be prepared to provide the services they are looking for. As a business owner, are you taking advantage of the recent increase in growth opportunities? One of the best ways to maximize your efforts is by learning about the latest trends in homeowner insights within the last few months. We are pleased to be sharing information about how homeowners…
Articles
How to Alleviate Stress for Homeowners Starting a Roofing Project
Getting started with a roofing project is often an overwhelming experience for many homeowners. Once homeowners have begun investing in a new roof project, they often need valuable resources to understand pricing, timelines, roofing styles, and more. How are you adjusting your sales process to address the common concerns for homeowners? Understanding the stresses of starting a roofing…
Podcast
How to Manage Lead Sources and Turn Converted Leads to Sales
Join us for an inside view of Jacuzzi and their efforts to implement digital marketing in the home improvement ecosystem. We will be talking with Dave Azer, VP of Marketing, along with Camille Davis, and how their combined efforts have led them to be the top training program for dealers in achieving their goals with…
Articles
Exploring the Pandemic’s Impact on Homeowner Project Preferences
It is no surprise that the impact of the COVID-19 pandemic affected both business owners and consumers. Understanding these trends is critical to helping your business stay relevant amidst the fluctuations occurring nationwide – and around the world. As a professional contractor or remodeler, how are you serving prospective homeowners and keeping up with the latest trends? Every year at Modernize, we…
Articles
Are Leads Costing More Because of the Labor Shortage?
The current labor shortage has been an unfortunate ongoing issue. This is even more apparent with the arrival of COVID. With the arrival of COVID-19, the home improvement industry has witnessed many obstacles, one of which is the cost of leads. Even if your home improvement company has sufficient workers on the payroll, you will…
Articles
How to Address Homeowner Pain Points for Bathroom Remodeling
Do you notice the same conversation themes coming up when consulting with homeowners about bathroom remodeling projects? As you identify these patterns and common talking points, pay attention to the frequently asked questions from homeowners. Doing so will better help you provide answers that help homeowners move forward with their projects. When you come prepared to each appointment with a list…